Adobe launched its new editing software named Premiere Rush CC, which is like Apple’s iMovie many years ago. Basically it’s a VERY simple editing platform for quick editing and content creation, which is perfect for junior filmmakers. Read more below.
Facilitated editing tool for online video creators
As stated by Adobe:
Designed specifically for online video creators, Premiere Rush CC integrates capture, intuitive editing, simplified color, audio and motion graphics with seamless publishing to leading social platforms, such as YouTube and Instagram, all together in one easy to use solution. With Premiere Rush CC, content creators do not have to be video, color or audio experts to publish professional quality videos. Premiere Rush CC harnesses the power of Premiere Pro CC and After Effects CC, offers built-in access to professionally designed Motion Graphics templates in Adobe Stock to get started quickly and features a SenSie-powered, one-click auto duck feature to adjust music and normalize sound. It also allows access anywhere, enabling users to create compelling video projects- optimized for social distribution – on one device and publish from another with a consistent user experience across desktop and mobile.
With Premiere Rush CC, content creators do not have to be video, color or audio experts to publish professional quality videos. Premiere Rush CC harnesses the power of Premiere Pro CC and After Effects CC, offers built-in access to professionally designed Motion Graphics templates in Adobe Stock to get started quickly
Like the good old iMovie
Premiere Rush CC is basically all in one app solution: Premiere Pro + Audition + After effects. You can cut, crop. rotate, add titles. color grade, superficial sound design and more. It’s very similar to iMovie in terms of capabilities and very easy to use, but in Premiere GUI (Graphical User Interface). The goal is to make a very simple tool for creating and publishing video content for the web.
Check out Adobe’s marketing video below:
Dedicated for publishing in social networks
Premiere Rush CC is dedicated for creating a short clip for social networks (FB, Instagram and so on). This is not a NLE software for editing a feature film that is built upon a multi layer complex timeline.
For in-depth demonstration and workflow in regard to utilization of the app, check out the video below taken form Adobe MAX 2018
Price: $9.99 per month for individuals, $19.99 for teams, and $29.99 for enterprise.
Final thoughts
The app is perfect for those who are afraid of sophisticated editing softwares, and for those who want to edit short and quick social clips.
Junior editors can start from Premiere Rush CC and move on to more professional applications like PP after gaining some confidence on building timelines. Exactly like many FCPX professional editors that have started with the minimal interface of iMovie.
Have you tried Premiere Rush CC? What about iMovie? Let us know your thoughts in the comments!
