Canon EOS R3 Update: Enlarged Viewfinder, and a Price(?)
Canon EOS R3 Update: Enlarged Viewfinder, and a Price(?)

Canon EOS R3 Update: Enlarged Viewfinder, and a Price(?)

2021-07-25
2 mins read

A new video published by a delegation member in the Cortona On The Move international festival of photography, reveals the rear interface of the Canon EOS R3, emphasizing its enlarged viewfinder. Plus, a German camera website publishes the EOS R3 price (by accident or a rough estimation)?

Canon EOS R3 rear interface. Picture: Gianluca Bocci
Canon EOS R3 rear interface. Picture: Gianluca Bocci

Canon EOS R3 at the Cortona On The Move

It seems that the international festival of photography, Cortona On The Move, has been used as a ‘hidden’ or should I say, a modest stage to further reveal the anticipated Canon’s flagship, which is the EOS R3. We previously reported about the interview of Canon’s Product Business Developer at Canon Italia, by the Canon Academy Italy, held at the Cortona festival (read: Speed is the Main Feature of the Canon EOS R3, Says Product Business Developer at Canon Italia). A few days ago, Canon has organized a delegation of photographers for a quick workshop in the forests of Tuscany. In that workshop, the EOS R3 was handed to photographers.

The Canon EOS R3 rear interface. Picture: Gianluca Bocci
The Canon EOS R3 rear interface. Picture: Gianluca Bocci

EOS R3: Rear interface emphasizes the enlarged viewfinder

One of the photographers who touched the Canon EOS R3 is Gianluca Bocci. I know it sounds absurd, but as far as I know, this is the first video that actually shows the EOS R3 in the hands. This project which has been developed for more than two years is one of the most top-secret projects of Canon. In fact, a few EOS R3 Photos has been released in the Tokyo Olympics by Canon ambassador Jeff Cable. However, there’s not even one video unveiled yet. Anyway, in the video below published by Italian photographer Gianluca Bocci, there’s a demonstration of how the Canon EOS R3 fits in the hand, plus an overview of its rear interface, showing a pretty huge viewfinder. According to the Product Business Developer at Canon Italia, the R3 viewfinder is “A big news for sure”. The viewfinder is 12% bigger than the Canon R6 and R5. Check out the video:

Price(?)

One more juicy stuff. A German camera site called Digitfoto, which is an authorized Panasonic Premium dealer, published the price of the Canon EOS R3. According to Digitfoto, the price is 6,133.61 EURO (without VAT), which is about $7,220 USD. Explore the website screenshots below:

Canon EOS R3 price. Picture: Digitfoto
Canon EOS R3 price. Picture: Digitfoto
The Canon EOS R3 price. Picture: Digitfoto
The Canon EOS R3 price. Picture: Digitfoto

However, most probably this is a mistake since the EOS R3 hasn’t officials released yet. Furthermore, this price is too steep for the EOS R3, since estimations refer to a lower price point (below $6,000). So, is this pice published by accident or is it just a rough estimation?

What are your thoughts about this?

Product List

Here’re the products mentioned in the article, and the links to purchase them from authorized dealers. 

YMCinema is a premier online publication dedicated to the intersection of cinema and cutting-edge technology. As a trusted voice in the industry, YMCinema delivers in-depth reporting, expert analysis, and breaking news on professional camera systems, post-production tools, filmmaking innovations, and the evolving landscape of visual storytelling. Recognized by industry professionals, filmmakers, and tech enthusiasts alike, YMCinema stands at the forefront of cinema-tech journalism.

Leave a Reply

Your email address will not be published.

Get the best of filmmaking!

Subscribe to Y.M.Cinema Magazine to get the latest news and insights on cinematography and filmmaking!

Recent Posts

Get the best of filmmaking!

Subscribe to Y.M.Cinema Magazine to get the latest news and insights on cinematography and filmmaking!

Fusion for Dummies: A Comprehensive Guide and a Short Tutorial
Previous Story

Fusion for Dummies: A Comprehensive Guide and a Short Tutorial

The Art of Camera Rigging. Picture: Mark Singer
Next Story

The Art of Camera Rigging

Latest from News

Atomos Kills Its 8K Global Shutter Dream

Atomos Kills Its 8K Global Shutter Dream

In an industry full of big talk and bigger promises, it’s always refreshing (or sad, depending on your mood) when someone finally admits they couldn’t pull it off. That’s what happened this…
Go toTop

Don't Miss

Canon’s Quiet Revolution- Full Automation for Camera and Lens Manufacturing

Canon’s Quiet Revolution: Full Automation for Camera and Lens Manufacturing

Canon has officially entered a new phase in its camera and lens production strategy — and it’s one that could reshape the industry.…
Canon Drops EOS C500 Mark II Price from $11,000 to $5,000 — 24-Hour Deal at B&H

Canon Drops EOS C500 Mark II Price from $11,000 to $5,000 — 24-Hour Deal at B&H

Canon has quietly launched a major price drop for its flagship full-frame cinema camera, the EOS C500 Mark II, bringing it down to…