Mirrorless cameras remain the standard for modern creators, and Amazon’s top 10 sales list proves just how strong the category is. In the first week of July 2025, Canon continues to dominate with a wide range of RF-mount bodies, Sony stays competitive with its Alpha series, and Fujifilm breaks through with a radical new camera design. And where is Nikon?
This list builds on our previous market snapshots:
The 10 Best-Selling Mirrorless Cameras on Amazon
The 10 Best-Selling Mirrorless Cameras on Amazon – June 2025 Edition
Now, let’s dive into July’s best-sellers and what they reveal about current creator trends.
1. Canon EOS R6 Mark II
📦 Buy on Amazon
A flagship for hybrid shooters, the EOS R6 Mark II blends blazing speed, a full-frame 24.2MP sensor, and sharp 4K60p oversampled video. With Dual Pixel AF II and subject tracking, it’s the first choice for wedding filmmakers, YouTubers, and run-and-gun cinematographers.
2. Canon EOS R50
📦 Buy on Amazon
This beginner-friendly APS-C RF-mount camera is ultra-light, has great autofocus, and shoots uncropped 4K. Whether for influencers or hobbyists, the R50 is one of the most affordable gateways into Canon’s mirrorless ecosystem.
3. Sony Alpha ZV-E10
📦 Buy on Amazon
The ZV-E10 remains a vlogger’s dream. With Sony’s class-leading autofocus, a side-flip screen, and an emphasis on content creation tools (like Product Showcase Mode), this camera is designed for modern storytelling at a budget price.
4. Canon EOS R100
📦 Buy on Amazon
The cheapest mirrorless camera in Canon’s RF lineup. Though stripped down in features, the R100 is small, simple, and perfect for first-timers who want better image quality than smartphones—without complications.
5. Sony Alpha a6400
📦 Buy on Amazon
Still a best-seller years after launch, the a6400 offers impressive autofocus (with real-time Eye AF), solid 4K30p, and excellent build quality. Ideal for solo creators and photographers who don’t need the latest bells and whistles.
6. Sony Alpha 6700
📦 Buy on Amazon
Sony’s next-gen APS-C beast features AI-enhanced tracking, 4K120p (in crop), 10-bit internal recording, and a new body design that’s both compact and capable. A favorite among filmmakers looking for cinematic results in a small package.
7. Sony Alpha 7 IV
📦 Buy on Amazon
A top choice for professionals. The A7 IV features a 33MP full-frame sensor, excellent 10-bit 4K recording, and highly customizable controls. For creators who shoot both video and stills at a high level, this is the all-in-one tool.
8. Canon EOS R50 (Kit Version)
📦 Buy on Amazon
Canon’s R50 makes the list again, this time likely in a kit bundle with an 18–45mm lens or Creator Package. Its repeat appearance proves just how much creators love it for simplicity, portability, and 4K-ready results.
9. Canon EOS R8
📦 Buy on Amazon
This full-frame powerhouse borrows the sensor and AF system of the R6 II but in a slim, affordable body. The R8 is for creators who want cinematic depth, excellent low light, and pro-level features without carrying a brick.
10. FUJIFILM X-Half
📦 Buy on Amazon
The surprise entry. Fujifilm’s X-Half is its boldest design yet—a vertical-format mirrorless camera purpose-built for TikTok, Reels, and Shorts. It features a fast APS-C sensor, built-in grip, and vertical-first LCD design. It’s a fresh response to the shift toward mobile-native content creation—offering pro-grade image quality in a shape optimized for vertical storytelling.
Final Thought: A Shift Toward Hybrid and Vertical Creation
July’s best-seller list reinforces what we’ve seen throughout 2025: hybrid content creation is the new normal. Canon continues to dominate with accessible and powerful cameras across full-frame and APS-C. Sony brings innovation and polish to every price point. And now, Fujifilm disrupts with the X-Half—a product made specifically for the vertical-first generation. Want to compare with earlier trends? Explore:
The 10 Best-Selling Mirrorless Cameras on Amazon
The 10 Best-Selling Mirrorless Cameras on Amazon – June 2025 Edition
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