The American Society of Cinematographers (ASC) has introduced ASC+, a subscription-based platform aimed at supporting filmmakers through education, insight, and community. Designed for both aspiring and experienced cinematographers, ASC+ offers access to exclusive content and discussions led by members of the ASC—professionals with extensive experience in visual storytelling. This initiative is consistent with the ASC’s longstanding educational mission, which dates back to its founding in 1919. All the details are below. 

Purpose of ASC+

According to ASC President Shelly Johnson, ASC+ is an effort to provide structured access to the accumulated knowledge of ASC members. The platform is intended to help users develop their understanding of cinematography through curated lessons, technical advice, and first-hand accounts from working professionals. Whether you’re preparing for a project, exploring virtual production, or seeking advice on collaborating with crews and directors, ASC+ presents itself as a centralized resource. The Society has consistently published technical guides, books, and industry insights to advance the art and craft of cinematography. Past educational examples include the expanded edition of The ASC’s First 100 Years (YM Cinema article) and the 11th edition of The Filmmaker’s Bible (YM Cinema article), both of which serve as valuable historical and technical resources.

Key Features and Content

ASC+ includes a wide variety of content designed to address different aspects of filmmaking:

• Cinematic Lessons (Visionary plan only): In-depth instructional content covering lighting setups, visual approaches, and creative decision-making processes.

• ASC Legends Series: Interviews with ASC members discussing their careers, artistic methods, and industry insights.

• ASC Insights: Discussions on practical filmmaking topics such as script breakdowns, visual planning, and adapting to technological changes.

• Tech Tips: Tutorials on technical concepts and best practices in camera operation, lighting, lenses, and more.

• Behind the Lens: A long-form video series (launching summer 2025) that follows ASC cinematographers through entire production cycles.

• Clubhouse Conversations Archive: A searchable archive of past conversations, panels, and interviews featuring ASC members.

Subscription Tiers

ASC+ is available at two price points, each with distinct levels of access:

• Storyteller Plan ($149/year): Grants access to the ASC Legends Series, ASC Insights, Tech Tips, Clubhouse Conversations, and more.

• Visionary Plan ($299/year): Includes all Storyteller features, plus access to Cinematic Lessons and an invitation to an annual event at the ASC Clubhouse.

These membership plans are designed to cater to different needs—Storyteller for foundational learning, and Visionary for those looking to go deeper into the craft through guided instruction and behind-the-scenes learning experiences.

The Educational Value of ASC+

What makes ASC+ particularly valuable is its structure. Rather than offering general filmmaking content, the platform focuses specifically on cinematography and is curated by some of the most respected names in the field. The platform’s integration of real-world practices, artistic discussion, and technical instruction makes it a useful resource not just for students but also for working professionals seeking continued growth. By placing a strong emphasis on the lived experiences and professional practices of ASC members, ASC+ bridges the gap between academic learning and on-set experience—something many film schools struggle to do effectively. As stated by The ASC:

Our mission at the ASC has always been to foster education and build community,” said ASC President Shelly Johnson. “With ASC+, we’re offering filmmakers an exclusive opportunity to learn directly from our members, whose journeys, processes and artistic voices define the art of cinematography. Whether you’re an aspiring cinematographer or a seasoned professional, ASC+ will empower you to explore new creative horizons while joining a vibrant, supportive community.

Conclusion

ASC+ is an extension of the ASC’s educational mission, offering filmmakers the opportunity to learn directly from seasoned cinematographers. Whether you’re just starting out or looking to refine your craft, the platform provides a structured, thoughtful environment for continued learning. As the field of cinematography continues to evolve with new technologies and methods, ASC+ represents a timely and relevant tool for keeping pace with these changes. For more information or to subscribe, visit www.theasc.com. For additional insights into the ASC’s educational efforts, read about the expanded First 100 Years book here and the latest edition of The Filmmaker’s Bible here. What kind of educational content would you find most valuable from ASC+—technical tutorials, artistic insights, or behind-the-scenes breakdowns?