Blackmagic just made large-format cinema more attainable. The company says it lowered production costs and is passing those savings directly to filmmakers. That translates to serious value for owners, schools, and rental houses who want integrated kits that are ready to work. Blackmagic states that URSA Cine camera kits include the camera body, 8TB Media Module, top handle, baseplate, power supply, battery plate, and a rugged Pelican style case. Prices below exclude duties.
New prices. old vs new:
- URSA Cine 12K LF. was $14,995. now $9,495
- URSA Cine 12K LF plus EVF. was $16,495. now $10,995
- URSA Cine 17K 65. was $29,995. now $22,995
- URSA Cine 17K 65 plus EVF. was $31,495. now $24,495
Why this matters for working filmmakers
For the past year we have tracked how URSA Cine has moved from an intriguing spec sheet to a practical challenger on set. The market context is clear in URSA Cine 12K Might Become The Main Competitor For ARRI ALEXA And Sony VENICE where we examined resolution, color science, and total system cost. With today’s cuts, the price to performance picture gets even better for crews that need high bit depth acquisition and predictable post. Film education benefits too. Lower kit pricing means more cameras in classrooms, more seat time for students, and better readiness for set life. That is the exact trend we reported in Why Film Schools Are Turning To Blackmagic Cinema Cameras.
What you are saving in real terms
The reductions are substantial and easy to quantify:
- URSA Cine 12K LF drops by $5,500 which is about 37 percent.
- URSA Cine 12K LF plus EVF drops by $5,500 which is about 33 percent.
- URSA Cine 17K 65 falls by $7,000 which is about 23 percent.
- URSA Cine 17K 65 plus EVF falls by $7,000 which is about 22 percent.
For an owner operator or a program director, those dollars can shift into lenses, lighting, grip, insurance, or travel days. You are getting a lot for what you pay.
How Blackmagic keeps pushing value
Blackmagic’s approach has been consistent. Invest in engineering. Integrate more of the system. Ship the essentials as part of the kit. Then keep reducing cost where possible. We documented that mindset in Blackmagic CEO. We’re Aggressively Increasing Our Investment In New Products and in the company profile Blackmagic Design. 1,500 Employees. 576 Million Revenue. And One Ambitious Founder. The current price move looks like a direct outcome of that long game. The 12K LF brings a full frame look with generous dynamic range, flexible debayer options, and a post pipeline that many teams already know. The 17K 65 goes further with 65 mm scale capture for projects that want a larger canvas and a different sense of depth. We explored the creative upside in URSA Cine 17K. Bringing IMAX Filmmaking To The Masses, and the narrative still holds. Scale changes how lenses render faces, space, and atmosphere.
The bigger picture
Step by step, Blackmagic continues to earn a seat at the high table. Momentum is mapped in Blackmagic Design. Earning Its Place Among Cinema Giants where we connected product cadence, workflow clarity, and community support. Today’s prices extend that trajectory and will likely accelerate adoption across features, series, and premium documentary. This is an aggressive price move that compresses the gap between independent sets and top tier images. If you have been waiting for a true large format or 65 mm path that fits a rational budget, this may be the moment to jump. Note that we published minutes after Blackmagic’s announcement, hence it might take some time till these price reductions roll out at dealers.
I just wish we weren’t paying tariff prices on their cameras. I plan on buying a Pyxis 12K in the next year and $500 in tariffs is a lot to chew.