No, G-SHOCK has not started to make lenses. It’s just an armored version of the Canon’s RF “Nifty 50”, which means a lens without the manual focus ring and switches, but much…
DJI, which is the biggest drone manufacturer in the world, has been blacklisted by the U.S. Defense Department, due to a claimed ties to the Chinese military. DJI says it will challenge…
The ARRI ALEXA 35 offers 19 recording formats. In order to explain the logic behind these formats, ARRI has published a poster describing the formats and their potential implementations in the industry.…
“There will be more versions of Avatar 2 than any movie in the history of movies”, said John Fithian, president, and CEO of the NATO (National Association of Theatre Owners). “We are…
It seems that Moore’s law is not relevant anymore. Starting March 2023, many TV sets (especially OLED and 8K) could be prohibited from being sold in the European Union due to high…
IMAX has published its strategic update, presenting the IMAX 1.0, IMAX 2.0, and IMAX 3.0. These are not cameras, but specific business approaches or strategic pathways. Let’s hover them so we can…
Kinefinity has announced a new codec/flavor of the acclaimed ProRes 4444, which is titled HE (High-Efficiency). This mode allows 50% less data with a marginal compromise on the quality of the image.…
The ASC releases its Expanded Second Edition of “Our First 100 Years” Book. The book includes exceptional historical photos and informative, inspiring stories illustrating the history of cinematography — with an eye…
Testers and reviewers of the newly announced Sony FX30 have discovered some very noticeable rolling shutter artifacts. Thus, this affordable Run N’ Gun Cinema Line camera, is not recommended to be used…
Netflix has released the BTS of EXTRACTION 2. This time, Director Sam Hargrave has picked the ARRI ALEXA Mini LF for the intense action shots and intricate ‘oner’ executed in the film.…
Sony introduces the FX30 which is its latest edition to the Cinema Line. However, this time the sensor is not full-frame, but Super 35. Hence, the definition of the Cinema Line has…
So, should you see the remastered Avatar (2009)? This is definitely a dilemma. We’ve seen it and loved it very much. However, Read our advice before spending on pricey 3D IMAX tickets.…
IMAX has just acquired an artificial intelligence-based company called SSIMWAVE which is a leader in AI-driven video quality solutions for media and entertainment outlets. IMAX emphasizes that this acquisition marks a significant…
The lighting technician of NOPE, Leigh Mierke, has published a pretty rare BTS footage of the IMAX horror masterpiece directed by Jordan Peele. It appears that apart from the ‘Day-for-Night’ solution, the…
Nvidia has announced a new flagship series of its GeForce RTX GPU: 4080 and 4090. These GPUs incorporate a new architecture titled Ada Lovelace and contain dual, eighth-generation AV1 encoders to dramatically…
James Cameron breaks some rules. In the remastered theatrical version of the first Avatar, he applied 48 FPS (Frames Per Second) to some scenes. He has created inter-frames to smooth out some…
There’re times when it makes no sense to use top-notch cinema cameras. For instance, shooting in an ultra harsh environment like CBS’ Survivor. However, you still want it to look cinematic. In…
In an interview with Forbes, the Senior Vice President Head of Post at IMAX Corporation explained the logic behind developing four new IMAX cameras. “They will make for IMAX sequences with a…
In this very educating visualization, the impact of smartphones is well demonstrated. The video shows sales of cameras versus smartphones over the years 1951-2021. It’s short and fascinating. Watch it below. Cameras…
In a recent interview, James Cameron (once again) justifies the necessity of 3D cinematography and says it’s only the beginning of it. Camron expects this complex 3D methodology will be heavily implemented…
Again, a movie about naval fighter planes, and again, minimization of the green screen, and again, utilization of action cinema camera on shooting aerial fighting sequences. But on Devotion, the RED Komodo…
Onsemi has just released a press release regarding the new sensor of the ARRI ALEXA 35. Onsemi declares that it has developed the new ALEV 4 sensor. Onsemi has been developing these…
Cinema PTZ cameras armed with full-frame sensors sound like a legit idea that might be requested as well. However, when analyzing the options and possibilities regarding the utilization of cinema PTZ cameras,…