Sony’s decision to reuse the 50.1MP sensor from the Alpha 1 in its successor, the Alpha 1 II, reflects a deliberate strategy. While at first glance it may seem uninspired, this approach…
The Sony Alpha 1, long regarded as Sony’s ultimate flagship mirrorless camera, has just received a remarkable $1,000 price reduction, dropping from $6,500 to $5,500. Officially advertised as part of a…
Today, Sony will announce the long-awaited successor to the Alpha 1: the Sony a1 II. And by “long-awaited,” we mean “mildly anticipated by a few enthusiasts hoping for something groundbreaking.” Spoiler alert:…
Sony is gearing up for what could be one of its biggest launches in the mirrorless camera world with the rumored Sony Alpha 1 Mark II. Expectations are sky-high following the impact…
Why hasn’t Sony released a high-end cinema camera armed with a medium format sensor? There’s no doubt that Sony can do that. This camera could be a game changer in cinematography and…
Sony has announced a new custom gridline license for Alpha camera bodies, starting with the Alpha 7 IV from March 2024 onwards. These gridlines can be displayed on the EVF and LCD…
Sony has published a useful Q&A page explaining its new VENICE 2 8.6K cinema camera and its similarities and dissimilarities regarding the VENICE (1) and Alpha cameras. This page is a must…
The first professional drone made by Sony is available to order from today. Airpeak is the “world’s smallest drone that can carry a full-frame mirrorless camera” as Sony claims. The price is…
Sony updates the development status of its forthcoming drone, Airpeak. The drone is being tested in challenging flying conditions and environments. Furthermore, Sony emphasizes that Airpeak will work best when paired with…
Sony has updated the development status of its upcoming drone, Airpeak. According to the update, Airpeak is going to be focused on autonomous flighting which is based on sensing and AI robotics…