Sony’s decision to reuse the 50.1MP sensor from the Alpha 1 in its successor, the Alpha 1 II, reflects a deliberate strategy. While at first glance it may seem uninspired, this approach…
Sony’s newly announced Alpha 1 II arrives with an unmistakable air of stagnation for the filmmaking community. Touted as a groundbreaking flagship, the a1 II appears to be a mirror-polished rehash of…
The term flagship once conjured images of groundbreaking innovation, jaw-dropping performance, and a bold statement about the future of technology. For decades, the camera industry reserved this label for models that represented…
The Sony Alpha 1, long regarded as Sony’s ultimate flagship mirrorless camera, has just received a remarkable $1,000 price reduction, dropping from $6,500 to $5,500. Officially advertised as part of a…
Sony has once again redefined imaging technology with the announcement of a new industrial sensor. While designed for industrial applications, this sensor’s size, just shy of Micro Four Thirds (M4/3), and its…
Today, Sony will announce the long-awaited successor to the Alpha 1: the Sony a1 II. And by “long-awaited,” we mean “mildly anticipated by a few enthusiasts hoping for something groundbreaking.” Spoiler alert:…
Sony’s Cinema Line has become an icon in the world of digital cinema. It’s more than just a collection of cameras; it’s a philosophical commitment to empower creators and push the boundaries…
Sony is gearing up for what could be one of its biggest launches in the mirrorless camera world with the rumored Sony Alpha 1 Mark II. Expectations are sky-high following the impact…
The mirrorless camera market in 2024 has seen remarkable advancements and intense competition. Dominated by giants Sony, Canon, and Nikon, the race to win the favor of photographers and videographers has led…
Sony has announced a new small CMOS sensor (1/1.7 inch) capable of shooting RAW and has a 21.6-stop dynamic range. Although the sensor is aimed at automotive applications, it can be utilized…