Fujinon Premista and ZEISS eXtended Data
Fujinon Premista and ZEISS eXtended Data

FUJINON Premista: The First Large Format Zooms to Provide ZEISS eXtended Data

2020-12-11
2 mins read

FUJIFILM announced the availability of a ZEISS eXtended Data firmware update for the FUJINON Premista Series lenses. The 28-100mm T2.9 and the 80-250mm T2.9-3.5 can now be updated at any Fujifilm Optical Devices Service Center. The early 2021 delivery of the much anticipated Premista 19-45mm T2.9 will ship with full eXtended Data functionality. Read more about the advantages of this capability. 

The ZEISS eXtended Data on the Premista during virtual production
The ZEISS eXtended Data on the Premista during virtual production

FUJINON Premista Zoom lenses

The FUJINON Premista lenses are high-end cinema zoom glass that was invented to capture the best images from large sensors. The artistic description of the Premista is: “Pleasant bokeh effect and a wide dynamic range of light.” The cost is about $40,000 per lens. Th Premistas turned to be very popular on rental houses when precise large format cinematography is needed.

Fujinon Premista 28-100mm T2.9 Full Format Zoom Lens. Picture by B&H
Fujinon Premista 28-100mm T2.9 Full Format Zoom Lens. Picture by B&H

To learn more about those lenses, make sure to read our articles:

The FUJINON Large-Format Premista Cine Zoom Lenses are Available for Preorder

Meet the new Large-Format Cinema Zoom: FUJINON Premista 19-45mm T2.9

The First Film Shot on Fujinon Premista to be Premiered at Cine Gear

The Premista 19-45mm on the ARRI Trinity
The Premista 19-45mm on the ARRI Trinity

ZEISS eXtended Data

Based on Cooke’s /i technology, the ZEISS eXtended Data software is a unique technology that creates opportunities to streamline and increase the accuracy of the image capture and processing workflow. Additionally, it efficiently transfers real-time information about lens distortion and shading characteristics, allowing VFX artists and other creatives to make precise adjustments in virtual and post-production. The eXtended Data workflow offers a myriad of added capabilities for virtual production, like shading and lens distortion to the existing focus, iris, and zoom data, to allow the virtual world to display with those same design and performance characteristics.

ZEISS eXtended Data
ZEISS eXtended Data

Thus far, Sony and RED have implemented the Zeiss eXtended Data workflow for shading and distortion values with compatible prime lenses, so the idea that workhorse cameras like the Sony VENICE and RED DSMC2 can now record advanced lens metadata from Premista zoom lenses is very exciting.

Thomas Fletcher, director of marketing, Optical Devices Division, FUJIFILM North America Corporation

eXtended Data Firmware Update for Premista

This firmware release coincides with the December 1 Sony VENICE Version 6.0 firmware update (read: Sony Venice Firmware V6.0 Officially Released), as well as the RED DSMC2 Release Build Version 7.4.1, and the massive uptick in virtual production.ֿ “In addition to providing production value, the amount of time and money the eXtended Data technology saves is considerable, particularly for VFX work, and apropos of the rapid emergence of the virtual production world,” said Thomas Fletcher, director of marketing, Optical Devices Division, FUJIFILM North America Corporation. “Thus far, Sony and RED have implemented the Zeiss eXtended Data workflow for shading and distortion values with compatible prime lenses, so the idea that workhorse cameras like the Sony VENICE and RED DSMC2 can now record advanced lens metadata from Premista zoom lenses is very exciting.”

The FUJINON Premista 28-100mm receiving the eXtended Data update
The FUJINON Premista 28-100mm receiving the eXtended Data update

When and How much?

There is no cost for this firmware update. Contact a FUJINON sales representative to ensure the fastest turnaround, which in most cases will be one-day. However, the new Premista 19-45mm T2.9 will ship with full eXtended Data functionality.

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Yossy is a filmmaker who specializes mainly in action sports cinematography. Yossy also lectures about the art of independent filmmaking in leading educational institutes, academic programs, and festivals, and his independent films have garnered international awards and recognition.
Yossy is the founder of Y.M.Cinema Magazine.

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Get the best of filmmaking!

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Subscribe to Y.M.Cinema Magazine to get the latest news and insights on cinematography and filmmaking!

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