Sony launches an educational program called CineAlta Club, with the goal of helping cinematographers to maximally utilize its Cinema Line. The program aims to deliver elite one-to-one or production crew training, in-person or online, and will be focused on the VENICE ecosystem. The CineAlta Club will be led by Sony specialists and industry professionals.
Sony CineAlta Club
Sony has announced a new educational program called the CineAlta Club, to support and educate the cinematography community. Building on its CineAlta brand, home to cinematic cameras such as VENICE, Sony will be providing a series of online and offline training courses for the community to support them in their preparations for shooting season in the Spring. Offline courses will happen when the situation allows at Sony’s Digital Media Production Centre (DMPC) at Pinewood Studios.
As stated by Claus Pfeifer, Head of Connected Content Acquisition for Sony Professional Europe: “Here at Sony, we’re committed to supporting the cinematography industry as we have done since the introduction of our very first cinematic camera the HDW-F900 back in 1999. The industry and its crew have been providing us with sensational productions in cinemas and in our homes for years, and at a time where this industry has seen its productions halted due to the Coronavirus outbreak, we want to support and provide them with new knowledge and immediate first-hand guidance as they head into their shooting season.”
The structure of the program and courses
There will be three CineAlta Club sessions run by Sony specialists and industry professionals:
Crew Call
Online, on-demand, personal support for crews who are using a VENICE camera either for the first time, or would like an update on the latest software, tips, and tricks. This is an opportunity to ask your questions and get support from the experts. This will be hosted online (maximum duration of 2 hours). Support offered by Richard Lewis, Chief Engineer, via phone or Microsoft Teams or on request at Sony’s DMPC facility at Pinewood Studios, UK. Suitable for DP’s, DIT’s, operators, and ACs. Register here.
VENICE refresher
In this two-hour session, the focus will be on the latest cinematography workflows and VENICE camera upgrades. This will be hosted online and in-person when allowed at the DMPC. Get your team up to date with the very latest cinematography workflows and VENICE camera upgrades. The 2-hour sessions are usually conducted on the last Tuesday of every month. Sessions are online or (when allowed) in-person at Sony’s DMPC facility at Pinewood Studios, UK. Register here.
VENICE Accreditation
This two-day paid training course will provide DoP’s, DIT’s, Operators, and ACs with in-depth training on the VENICE cameras and production workflows to maximize on-set efficiency and creative expression. This will be hosted in-person when allowed at the DMPC. Register here.
Here at Sony, we’re committed to supporting the cinematography industry as we have done since the introduction of our very first cinematic camera the HDW-F900 back in 1999…and at a time where this industry has seen its productions halted due to the Coronavirus outbreak, we want to support and provide them with new knowledge and immediate first-hand guidance as they head into their shooting season.
Claus Pfeifer, Head of Connected Content Acquisition for Sony Professional Europe
Final insights
Glad to see this new educational pathway by Sony, in order to enhance the cinematography knowledge regarding its Cinema Line ecosystem. In the last year, due to COVID, we witnessed many educational online initiatives created by camera manufacturers, as face-to-face courses were not possible. In a professional production, vast knowledge is required to utilize correctly the cameras. Thus, educational programs like the CineAlta Club, REDucation, and ARRI Academy offered by the manufacturers, are truly essential.
