The ‘Marvel Director’ Joe Russo, sheds light on the future of AI in filmmaking. Russo says that it’s a matter of two years till AI can create a whole movie. Furthermore, according to Russo, AI will engineer storytelling (even in Hollywood?). However, ‘AI Protectors’ must be developed to protect us from AI. Sounds frightening? Because it is.

AI democratizes storytelling

In an interview held by Collider, the acclaimed director Joe Russo explained his thoughts and insights regarding AI in moviemaking. “The value of it is the democratization of storytelling. That’s incredibly valuable. That means that anyone in this room could tell a story, or make a game at scale, with the help of a photoreal engine or an engine and AI. tools,” Russo said. “That, I think, is what excites me about it most”. Russo added: “We’re in a world where the entire generation has a facile expertise in it, and is also not afraid of it”. However, Russo stated that: “Ironically the filmmaker emphasized that while he is receptive to the AI. era, there is a ‘need’ for AI. companies that can develop AI. to ‘protect you from AI’.

Two years till AI creates a whole (Hollywood?) movie

Regarding Marvel and Hollywood, Russo stated: “So potentially, what you could do with it is obviously use it to engineer storytelling and change storytelling. So you have a constantly evolving story, either in a game or in a movie, or in a TV show. You could walk into your house and save the AI. on your streaming platform. ‘Hey, I want a movie starring my photoreal avatar and Marilyn Monroe’s photoreal avatar. I want it to be a rom-com because I’ve had a rough day,’ and it renders a very competent story with dialogue that mimics your voice. It mimics your voice, and suddenly now you have a rom-com starring you that’s 90 minutes long. So you can curate your story specifically to you”. Moreover, Russo claimed that it’s a matter of two years till AI can create a movie, and in the long term, Hollywood-like sequences. If so, what’s the future of real (=conservative) filmmaking?

That’s frightening

If you have been reading YMCinema’s recent articles, you know that we are not a fan of AI. For us, Midjourney is an artistry killer. Make sure to read our opinion article: AI Prompt-Based NLEs Will Kill Editing As We Know It, which covers in a high-level sight, the new Adobe’s AI video editing tool (Firefly). Marvel director’s perspective is another proof that we are in the middle of a delicate path that can stray creators from the conventional moviemaking process. Obviously, the road for prompt-based films seems far far away, but the actual thought is pretty hair-raising. Don’t you think?