Atlas announces a price increase for some lenses in the Orion series. For 40mm, 50mm, 65mm, 80mm, and 100mm Orion Series focal lengths, single lenses will increase to $9,995 each (from $8,999). This is a major price increase. However, there will be no price change for the Orion 21mm, 25mm, and 32mm focal lengths. Here are the updated prices.
Atlas Orion price increase
As tested by Atlas: “Beginning June 5, 2023, there will be a price increase for the Orion Series family of lenses. For 40mm, 50mm, 65mm, 80mm, and 100mm Orion Series focal lengths, single lenses will increase to $9995 each. There will be no price change for the Orion 21mm, 25mm, and 32mm focal lengths”. Atlas adds that: “If you’ve been considering Orion Series lenses, ordering now through June 4, 2023, will allow you to take advantage of our current Orion Series pricing”. Explore the slides below with the new prices for the Orion Anamorphic series:
Beginning June 5, 2023, there will be a price increase for the Orion Series family of lenses. For 40mm, 50mm, 65mm, 80mm, and 100mm Orion Series focal lengths, single lenses will increase to $9995 each. There will be no price change for the Orion 21mm, 25mm, and 32mm focal lengths.
Atlas
Wide angle anamorphic price remained unchanged
As mentioned, both Orion 21mm and 25mm (including the 32mm) remain unchanged regarding the price. The most expensive anamorphic glass is obviously the wider ones, which are 21mm and 25mm X2 anamorphic primes, with a price tag of $15,000 each. BTW, explore this wide-angle anamorphic comparison, made by Atlas between 21mm and 25mm. Furthermore, there’s no price change (for now) regarding the Mercury X1.5 anamorphic series.
Summary
Atlas’ motto was “Anamorphic for all”. Nevertheless, from next month, Orion’s glass will start at $10,000. There are definitely more affordable options in the market, especially covering Super 35 sensors. However, more and more high-end productions are using the Atlas Orion lenses. For instance, the Atlas Orion was paired with the ARRICAM LT when shooting Don’t Look Up. Also, the Orion anamorphic primes were utilized among other lenses paired on the ARRI ALEXA Mini on the Academy Awards nominee, Everything Everywhere All at Once. Hence, those lenses are being used by top-notch cinematographers, and Atlas feels the need and justification for raising the prices.
