Renowned surfer John John Florence recently unveiled his custom RED V-RAPTOR [X] camera in a bold, striking shade of red, creating a buzz in both the filmmaking and surfing communities. This unique piece is not only a reflection of Florence’s adventurous spirit but also marks a historic moment for RED Digital Cinema, as it may be the first time the company has produced a camera in its namesake color.

A Tradition of Custom RED Cameras

RED Digital Cinema has a long-standing tradition of creating custom-made cameras for select clients and high-profile projects. These bespoke models often push the boundaries of design and functionality, serving as both cinematic tools and works of art. For example, the “Bayhem” editions of the RED Komodo and other models were created specifically for Michael Bay to capture his signature explosive action sequences. These cameras, detailed in this article, were tailored for precision and durability, allowing Bay to execute breathtaking shots in films like 6 Underground and Ambulance (featurette here). Another example is the Stormtrooper REDs, which are limited-edition white cameras that gained iconic status among RED enthusiasts. For instance, this camera, as explored in this article, exemplifies how RED’s custom projects merge functionality with aesthetic appeal, making them highly coveted by filmmakers.

A Bold Move Under Nikon’s Ownership

What makes John John Florence’s custom red V-RAPTOR [X] particularly noteworthy is its arrival after RED’s acquisition by Nikon. The deal, which initially raised concerns about RED’s creative freedom under Nikon’s more traditional and conservative leadership, has surprisingly resulted in a seamless continuation of RED’s cool, innovative culture. This custom camera is a testament to RED’s ability to maintain its edge, even while navigating a new corporate environment. It is reassuring for the filmmaking community to see that RED has not only preserved its creative legacy but is also continuing to expand it.

RED’s Relationship with Creatives

RED’s custom cameras are more than just tools; they are symbols of its close relationships with creative professionals. From Michael Bay’s specialized gear to David Fincher’s use of the Monstrochrome for artistic black-and-white filmmaking (as detailed here), RED consistently demonstrates its commitment to empowering filmmakers with bespoke solutions. John John Florence’s new red V-RAPTOR [X] continues this tradition, bridging the worlds of filmmaking and extreme sports.

The Significance of the Color Red

For years, fans and filmmakers have joked about the irony of RED cameras being anything but red. The debut of this crimson V-RAPTOR [X] finally aligns the company’s branding with its product design, creating a memorable and symbolic moment in RED’s history. This move also highlights the company’s willingness to surprise its audience and embrace bold choices, ensuring that its legacy remains as vibrant as ever.

Wrapping up

The custom red V-RAPTOR [X] for John John Florence is more than just a camera; it’s a statement. It showcases RED Digital Cinema’s unwavering commitment to innovation and individuality, even under Nikon’s ownership. By blending cutting-edge technology with a striking aesthetic, RED continues to inspire filmmakers and creatives worldwide. As the company moves forward, one can only imagine what other groundbreaking customizations and collaborations await in its future. As stated by RED ex-CEO, Jarred Land: “Pure awesomeness”.