The Hasselblad X2D 100C is suddenly available on Amazon at nearly half of its original price. There is a catch, though. The camera is listed in “Used” condition. Still, with Amazon’s famously generous return policy, the risk is far lower than you might think. And because this price might change quickly, it is worth knowing exactly what this camera offers and whether it fits your needs as a filmmaker or photographer.
Update: At the time of writing, only 4 units were available on Amazon. They are now sold out. Price and stock on Amazon can change quickly, so we recommend checking the listing directly for updates.
Hasselblad X2D 100C on Amazon 📦.
What the X2D 100C represents
The X2D 100C was designed as Hasselblad’s flagship medium format system, with a 100-megapixel back-side illuminated sensor. It is aimed at professionals who demand the highest level of color accuracy, dynamic range, and image fidelity. While Hasselblad recently announced the X2D II generation with improved speed (explored in Hasselblad X2D II 100C: The Fastest Hasselblad Ever Built), the original X2D remains a highly capable camera body, particularly in stills. What stands out is Hasselblad’s approach to design. The ergonomics are sleek, the body is compact for a medium format system, and the files it produces are breathtakingly detailed. But Hasselblad has always taken a specific stance on video functionality. As explained in Hasselblad X2D II: No Video Explained, the company prioritizes still image quality above all else. This is true for the X2D 100C as well.
Who is it for
The X2D 100C is built for photographers who want the Hasselblad look: an unmistakable rendering style and unparalleled color depth. It shines in portraiture, fine art, architecture, and product photography where resolution and tonality matter more than speed. For cinematographers, it is less attractive because the camera does not offer professional video modes. If you are looking for a hybrid stills and motion camera, a system like Nikon’s ZR Cinema or Canon’s C series would be more suitable. Using the X2D 100C feels refined. The files it produces allow immense cropping power without sacrificing clarity. The leaf shutter system in compatible lenses provides flash sync speeds that outpace most competitors. Build quality is premium, and the user experience leans toward simplicity rather than complexity. At the same time, there are limitations. The autofocus is slower than what modern full-frame cameras provide. The lens ecosystem, while of high quality, is limited compared to Canon RF or Nikon Z. And most importantly, the lack of video functions makes this camera unsuitable for filmmakers who need one body to do it all.
Why the current Amazon price is unusual
Medium format cameras rarely see deep discounts. For the X2D 100C to be listed at almost half its launch price is extraordinary. The listing is marked “Used,” which can raise concerns. Yet Amazon’s return and refund protections are among the strongest in the industry, making this a relatively safe way to test whether a system like this truly belongs in your workflow. You can view the listing here: Hasselblad X2D 100C on Amazon 📦. Note that this price may change rapidly. If you are seriously considering medium format, it is worth checking availability sooner rather than later.
See the Hasselblad X2D 100C on Amazon 📦.
Final thought
The Hasselblad X2D 100C is a specialist tool. It is not a do-everything camera, but in the right hands, it delivers imagery that no other system can quite replicate. With its current Amazon price, the conversation around medium format becomes much more accessible. The question is not whether the camera is good. It is whether your photography style truly benefits from this level of resolution and image character.
Update: At the time of writing, only 4 units were available on Amazon. They are now sold out. Price and stock on Amazon can change quickly, so we recommend checking the listing directly for updates.
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Annnddd it’s gone.
Article is now moot.
True! it sold out incredibly fast. That’s the nature of rare Amazon listings like this one. We cover them because they create a real snapshot of how quickly medium-format deals vanish compared to mainstream gear.