Amazon’s Black Friday event continues to spotlight professional camera gear. Following our recent coverage in Canon Black Friday Deals on Amazon 2025, Nikon Black Friday Deals on Amazon 2025, and Sony Alpha 7 IV Kit Black Friday Amazon Deal, the attention now turns to Canon’s most versatile zoom lens: the Canon RF24-70mm F2.8 L IS USM Lens. This official Amazon’s Choice product currently features a 12% Black Friday discount, lowering its price to $2,299 from $2,599. It’s also backed by a strong 4.8-star average rating from over 600 verified buyers, many of whom highlight its reliability and sharp image quality.
What makes the Canon RF24-70mm F2.8 L IS USM lens a staple
This beautiful lens has become the everyday workhorse for Canon’s EOS R lineup. It offers a flexible focal range from 24 to 70mm, making it suitable for everything from landscape to portrait work. The constant F2.8 aperture ensures consistent exposure and beautiful shallow depth of field. Amazon reviewers repeatedly mention the lens’s outstanding sharpness and autofocus accuracy. One verified buyer wrote, “This lens is razor-sharp across the range and focuses instantly, even in low light.” Another review notes, “It’s heavy but built like a tank. Easily my most-used lens for both photography and video.” The built-in image stabilization is another standout feature, delivering noticeably smoother handheld footage for filmmakers.
A solid Black Friday opportunity
The Canon RF24-70mm F2.8 L IS USM Lens rarely appears in major sales. This 12% drop is one of the few times Canon’s flagship zoom has been discounted directly on Amazon, complete with the Black Friday Deal and Amazon’s Choice labels. Over 200 units have already sold in the past month, signaling strong demand among professionals. Our earlier analysis, Amazon’s Best-Selling Mirrorless Lenses October 2025, highlighted Canon’s dominance in lens sales across Amazon. The RF24-70mm continues to lead because of its optical performance and reliability across various shooting environments.
📦 See the Canon RF24-70mm F2.8 L IS USM Lens on Amazon
Strengths and limitations
The Canon RF24-70mm F2.8 L provides near-perfect versatility, pairing premium image quality with professional-grade construction. The weather-sealed body and fast Nano USM motor make it suitable for both demanding photography and video work. However, the weight (just under 900 grams) makes it less ideal for long handheld sessions, and the price still positions it firmly in the professional tier even with the discount. Yet, most verified buyers agree that the cost is justified. A verified reviewer commented, “It’s expensive, but you get what you pay for. The color and contrast are unmatched.” Another adds, “After switching from EF to RF, this was the single biggest upgrade in image quality.”
Canon’s Continued RF Strategy
As explored in Canon RF Prime Lenses Amazon Renewed Deals, Canon’s RF lineup continues to blend innovation with practicality. The RF24-70mm is an essential part of that system and remains one of the most trusted professional zooms in the mirrorless market. The Canon RF24-70mm F2.8 L IS USM Lens continues to be one of Canon’s most respected zooms for both stills and video. The current Black Friday discount, combined with an exceptional 4.8-star rating and verified praise for sharpness and build quality, makes this deal worth noting for any Canon EOS R owner.
📦 See the Canon RF24-70mm F2.8 L IS USM Lens on Amazon
As an Amazon Associate, Y.M.Cinema earns from qualifying purchases. If you purchase through the Amazon links above, Y.M.Cinema may earn a small commission at no additional cost to you. This helps support our work.
