ARRI stands at a defining moment in its history. The company that shaped the visual language of modern cinema now faces an industry landscape that has moved far beyond the traditional studio…
Here is the next chapter in our series celebrating true craft in cinematography. If you missed the earlier entries, start with Y.M.CINEMA’s new series. Championing the art of filmmaking through true craft…
Introduction Nikon has long been a pillar of still photography. The company built a reputation on optical fidelity, robust bodies, and a culture of consistency that professionals trust. Cinema was a different…
In recent discussions surrounding ARRI’s potential sale, the possibility of Canon acquiring the iconic camera brand has sparked a debate that could reshape the cinema industry. Canon is undoubtedly a powerhouse in…
One of the most iconic names in filmmaking might be on the market. According to Bloomberg, German cinema equipment powerhouse ARRI is weighing a full or partial sale, a move that could…
This article continues Y.M.CINEMA’s new series spotlighting emerging cinematographers and the craft behind their work. The first installment, Championing the Art of Filmmaking Through True Craft, set the tone, and now we’re…
ARRI’s release of the ALEXA 35 Xtreme is a significant step forward for filmmakers, especially those working in high-speed cinematography. While the ALEXA 35 has already established itself as a top contender…
In the world of filmmaking, few names carry as much weight as ARRI, and if recent social media posts are to be believed, the legendary camera manufacturer might be preparing to release…
Concert visuals are evolving, and they now look like cinema. German music sensation Shirin David has captivated fans across Germany, Austria, and Switzerland with her extravagant Schlau aber Blond tour. While the…
ARRI has unleashed a massive stock of its elite ALEXA 35 cameras through its Certified Pre-Owned (CPO) program—offering filmmakers a golden opportunity to own one of the most prestigious cinema cameras on…