Sony’s decision to reuse the 50.1MP sensor from the Alpha 1 in its successor, the Alpha 1 II, reflects a deliberate strategy. While at first glance it may seem uninspired, this approach…
Sony’s newly announced Alpha 1 II arrives with an unmistakable air of stagnation for the filmmaking community. Touted as a groundbreaking flagship, the a1 II appears to be a mirror-polished rehash of…
The term flagship once conjured images of groundbreaking innovation, jaw-dropping performance, and a bold statement about the future of technology. For decades, the camera industry reserved this label for models that represented…
The Sony Alpha 1, long regarded as Sony’s ultimate flagship mirrorless camera, has just received a remarkable $1,000 price reduction, dropping from $6,500 to $5,500. Officially advertised as part of a…
Today, Sony will announce the long-awaited successor to the Alpha 1: the Sony a1 II. And by “long-awaited,” we mean “mildly anticipated by a few enthusiasts hoping for something groundbreaking.” Spoiler alert:…
Sony is gearing up for what could be one of its biggest launches in the mirrorless camera world with the rumored Sony Alpha 1 Mark II. Expectations are sky-high following the impact…
Pulitzer Prize-winning and New York Times photographer Doug Mills has caught the most insane and famous shot ever – The gun bullet on its way to Donald Trump. This is Sony’s moment…
Sony has announced a new custom gridline license for Alpha camera bodies, starting with the Alpha 7 IV from March 2024 onwards. These gridlines can be displayed on the EVF and LCD…
Sony has just released the Alpha 9 III which is the world’s first full-frame camera with a global shutter system. This is one of the most advanced mirrorless in the market. Regarding…
IndieWire once again made the traditional camera survey regarding the Cannes Film Festival 2022. We’ve collected the data and built the charts. No surprises here. Again, the dominant camera is the ARRI…