Canon EOS R3 Mirrorless and CEO Fujio Mitarai
Canon EOS R3 Mirrorless and CEO Fujio Mitarai

Canon: “We are the #1 mirrorless camera brand”

2024-02-10
2 mins read

According to Canon’s most recent press release, the company is the #1 mirrorless camera brand for a third year in 2023 and was the #1 mirrorless camera brand in the U.S. in 2023. Read the announcement below.

Canon: “We are the #1 mirrorless camera brand”
Canon: “We are the #1 mirrorless camera brand”

Canon: “#1 mirrorless camera brand”

In a press release titled “The Mirrorless Data is Clear: Canon is #1”, Canon brags that it has solidified the #1 mirrorless camera brand position for a third year in a row in 20231 and was the #1 mirrorless camera brand in the U.S. in 2023. Check out the announcement below:

MELVILLE, NY, February 8, 2024–Canon U.S.A., Inc., a leader in digital imaging solutions is proud to announce they have solidified the #1 mirrorless camera brand position for a third year in a row in 2023 and was the #1 mirrorless camera brand in the U.S. in 2023.

Since the introduction of the EOS R system, Canon has continued its innovative product developments with cameras such as the EOS R6 Mark II, EOS R5 C, EOS R5, and EOS R8. The robust Rolodex of cameras has options for the professional photographer on the sidelines of world-class sporting events, to portrait or wedding photographers looking to capture a moment of a lifetime, and the family photographer who is documenting the hustle and bustle of everyday life. Canon mirrorless cameras have a place in the gear bags of any visual storyteller looking for high-quality images and video.

“The needs of our customers have always been at the forefront of our business at Canon and it’s why we have worked so hard to maintain a number one position within the industry,” said Brian Mahar, senior vice president and general manager, Imaging Technologies & Communications Group. “I am proud of our team for not only achieving this great success but for also empowering our visual storytellers.”

“Canon mirrorless cameras have impacted my business’s bottom line as well as my client experience. With the advancement of technology, I’m able to concentrate more on client interaction and higher-quality production. I’ve seen an enhancement in my photography, profit, and client satisfaction.” Vanessa Joy, Canon Explorer of Light and award-winning wedding and brand photographer.

Canon
Canon EOS R5 C
Canon EOS R5 C
Canon EOS R6 Mark 2
Canon EOS R6 Mark 2

Wrapping up

The data is based on the weekly patent counts issued by the United States Patent and Trademark Office, and resources like the Circana, Retail Tracking Service, U.S. unit sales, 12 months ending December 2021, 2022, and 2023. We couldn’t find those resources online, as it seems they have not been published on the web yet. As for the patent, we’re pretty sure Canon is indeed the no.1 as the patent tempo is crazy fast. Nevertheless, Canon should release some infographics-based resources plus links, regarding the announcement to make it more unambiguous.

Product List

Here are the products mentioned in the article, and the links to purchase them from authorized dealers.

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Yossy is a filmmaker who specializes mainly in action sports cinematography. Yossy also lectures about the art of independent filmmaking in leading educational institutes, academic programs, and festivals, and his independent films have garnered international awards and recognition.
Yossy is the founder of Y.M.Cinema Magazine.

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