Here’s a video about Ben Affleck and cinematographer Sal Totino taking the Sony CineAlta BURANO for a test drive and talking about how it’s changing the way they tell stories. And it didn’t go so well…
Ben Affleck tries to advertise BURANO
Actor Ben Affleck is known for his passion to cinematography. Sometimes he likes to take the camera from the DP and shoot by himself. Affleck belongs to the generation of actors who love to play with the camera on set, by helping to film the scenes. Affleck is one of the ideal candidates to test new camera tech. Hence, most probably Sony has approached him to advertise to BURANO. So he and his cinematic partner, cinematographer Sal Totino took the BURANO for a spin, inside a car. Affleck mentions the solid advantages of the BURANO which are its high dynamic range, compactness, stabilization capabilities, and the ability to perfectly match with the acclaimed VENICE (praised by Affleck). Thus, Affleck and Totino get in the car and try to shoot with it. However, it didn’t go well.
The video has been removed
Many shooters were upset by the fact that Totino was shooting out of the window while driving. Even a Reddit post went viral talking about this titled: “Sony engaging in and promoting dangerous practices in their new promo for the BURANO with Ben Affleck. The camera guy hangs out the window to get a better shot. This video is being scrubbed off the internet, private on YouTube, and removed from Sony’s site”.
Indeed, Sony has removed the video and re-uploaded a new version of it, without the part of shooting out of the window. Furthermore, Sony has disabled the option to comment about the video. You can watch the video below and let us know what you think. Is that a good promotion of the BURANO?
