In our previous article, “The 10 Best-Selling Mirrorless Cameras on Amazon”, we explored the top performers in the mirrorless camera market based on Amazon’s sales charts. Now, as we step into early June 2025, it’s time to revisit the list and see how things have shifted—or stayed the same. This update presents an evolving snapshot of buyer behavior, current trends, and the ever-changing mirrorless landscape. Below is a carefully curated and balanced look at Amazon’s current best-selling mirrorless cameras. This is not a ranking of which cameras are the “best” by technical merit or prestige, but rather which models are capturing the interest (and wallets) of content creators right now. Let’s dive into the early June 2025 chart-toppers, starting from number one:

1. Canon EOS R50

Canon’s EOS R50 retains a strong presence at the top. Its popularity can be attributed to its compact size, approachable design, and Canon’s reliable color science. Ideal for first-time mirrorless users, casual content creators, and those upgrading from smartphones, the R50 strikes a balance between simplicity and functionality—enough to get people started without being overwhelming. See the Canon EOS R50 on Amazon. 

2. Sony Alpha ZV-E10

The ZV-E10 continues to appeal to the hybrid crowd—those seeking competent video capabilities alongside decent photography chops. Originally designed with vloggers in mind, it offers interchangeable lenses, a flip screen, and impressive autofocus. This camera exemplifies how user-friendly video features are now a major driver of sales. See the Sony ZV-E10 on Amazon. 

3. Canon EOS R6 Mark II

A bit of a surprise for a more advanced body, the R6 Mark II shows that serious users are still shopping on Amazon. Known for its excellent image stabilization, full-frame sensor, and hybrid performance, it’s popular among enthusiasts and professionals alike. Its presence here suggests that quality and investment value still drive purchases, not just price and convenience. See the Canon EOS R6 Mark II on Amazon. 

4. Canon EOS R100

The R100 enters as the most budget-friendly Canon R system camera. Despite its simplicity, it offers access to RF lenses and a clean user interface. This is clearly a gateway camera, and its sales reflect a growing group of users eager to enter the mirrorless world without breaking the bank. See the Canon EOS R100 on Amazon. 

5. Sony Alpha a6400

Though a veteran of the Sony APS-C lineup, the a6400 remains relevant. Its staying power is likely due to its robust autofocus system, sturdy body, and no-nonsense usability. With regular firmware updates and a well-established user base, the a6400 is something of a modern classic in the mid-range mirrorless market. See the Sony Alpha a6400 on Amazon. 

6. Canon EOS R8

Canon’s EOS R8 represents a lightweight and relatively affordable entry into full-frame photography. Its performance-to-price ratio seems to be resonating with enthusiasts who want better low-light capabilities and image depth without the heft of high-end bodies. See the Canon EOS R8 on Amazon. 

7. Sony Alpha 6700

The Alpha 6700 is Sony’s most recent APS-C flagship and includes many features inherited from its full-frame siblings. Built for fast-paced content creation, it integrates AI-powered autofocus and high-speed shooting. Its place here suggests a growing demand for feature-rich APS-C cameras rather than just entry-level bodies. See the Sony Alpha 6700 on Amazon. 

8. Sony Alpha 7 IV

The A7 IV continues to be a solid choice for hybrid shooters who demand versatility. A full-frame workhorse that leans equally into stills and video, it represents the prosumer segment—those looking to invest in gear that will serve multiple purposes over time. Its enduring popularity reflects confidence in the long-term value of mirrorless platforms. See the Sony Alpha 7IV on Amazon. 

9. Canon EOS R50 V

A variant of the R50, the R50 V appears tailored specifically for creators—perhaps with added accessories or content-focused bundling. This suggests Canon is trying to segment its user base more directly, acknowledging the nuanced needs of photographers versus content creators even at the beginner level. See the Canon EOS R50 V on Amazon. 

10. Fujifilm X-T30 II

Closing the list is the X-T30 II, representing Fujifilm’s hold on the enthusiast market. Known for its tactile controls and film simulation modes, it offers a distinct user experience. Its presence among the best-sellers highlights that style, heritage, and unique image output still matter to a significant portion of users. See the Fujifilm X-T30 II on Amazon. 

Patterns and Takeaways

The list once again reveals some clear consumer trends:

• Canon dominates the chart with five entries, indicating strong brand confidence and a successful tiered product strategy—from the budget R100 to the high-performance R6 Mark II.

• Sony holds its ground with models spanning vlogger-friendly ZV cameras, hybrid A7 series bodies, and its evolving APS-C lineup.

• Only Fujifilm breaks the Canon-Sony duopoly, showing there’s still interest in a more traditional photographic experience.

It’s also noteworthy that APS-C sensor cameras still dominate the best-seller list, with only three full-frame cameras represented. This reinforces the notion that price, size, and simplicity remain decisive factors for most buyers, especially those new to mirrorless systems.

Looking Ahead

The mirrorless camera market in 2025 continues to thrive through product diversity, clearer segmentation, and the growing interest in hybrid workflows (photo and video). As Amazon sales trends suggest, manufacturers that can cater to specific niches—from vloggers to emerging creators—are the ones winning attention. We’ll be keeping an eye on how summer releases and holiday promotions may shake up this list. For now, these ten cameras represent the pulse of mirrorless popularity as measured by the world’s largest e-commerce platform. Curious about the May 2025 survey? See it here.