For decades, Hasselblad has symbolized craftsmanship and artistry in photography. But if there was one thing missing, it was speed. That changes now. The newly announced Hasselblad X2D II 100C is not only the most powerful Hasselblad yet, it is also the first camera from the brand that truly delivers autofocus speed professional photographers can rely on.
A new era for Hasselblad shooters
Hasselblad cameras have traditionally thrived in slow, deliberate environments. Portraits, landscapes, fashion, and fine art have always been the brand’s comfort zone. But motion, events, or fast action? That was where Hasselblad fell behind. As we explored in Hasselblad X2D II No Video Explained, the company has doubled down on stills photography, choosing to leave video features aside. Now, however, with the X2D II 100C, Hasselblad has shifted its focus to speed. The autofocus is fast, accurate, and most importantly, reliable enough to almost match what Canon and Sony shooters have enjoyed for years.
DJI’s DNA
The secret to this leap forward lies in Hasselblad’s partnership with DJI. Since DJI became part of the Hasselblad story, its imaging expertise has quietly shaped the evolution of these cameras. The X2D II 100C is where this influence shines through. Autofocus tracking feels modern, responsive, and infused with the kind of intelligent engineering that DJI has perfected in drones and gimbals. This is not a coincidence. It is DJI DNA at work, and it changes everything for Hasselblad shooters.
Why it matters for professionals
For professional photographers, autofocus speed is not just a spec sheet detail. It is the difference between capturing the decisive moment and missing it. The X2D II 100C combines a 100-megapixel sensor with autofocus speed that allows photographers to confidently follow subjects in motion. Weddings, events, street photography, and even certain sports now fall within Hasselblad’s reach. For many, this makes the X2D II 100C the perfect gateway to finally owning their first Hasselblad. It is no longer a system limited to staged or controlled shoots. Instead, it becomes a versatile tool for real-world professional work.
A new balance of art and performance
Hasselblad has always represented the artistry of photography. The X2D II 100C does not abandon that heritage. Instead, it enhances it with performance. It proves that iconic design and cutting-edge speed can coexist. This is a milestone that transforms Hasselblad from a specialist’s choice into a viable main camera for working professionals who demand both quality and speed. The Hasselblad X2D II 100C is the fastest, most powerful Hasselblad ever built. By blending DJI’s technology with Hasselblad’s legendary design, it creates a new chapter for the brand. For many photographers, this is the moment to step into the Hasselblad world. Speed has finally arrived, and it is spectacular.
Hasselblad X2D II 100C Medium Format Mirrorless Camera + Hasselblad XCD 35-100mm f/2.8-4 E Lens
