Apple is preparing its next giant leap in spatial technology. The upcoming Vision Air promises to rewrite the story of the Vision Pro with a lighter design, a friendlier price, and a…
For decades, Hasselblad has symbolized craftsmanship and artistry in photography. But if there was one thing missing, it was speed. That changes now. The newly announced Hasselblad X2D II 100C is not…
Canon is teasing a new Cinema EOS camera, and all signs point to the long-whispered Canon EOS C50. The timing is no coincidence. With Sony’s FX3 redefining the compact cinema segment, Canon…
When a drone becomes one of the most positively rated options on Amazon, it is worth exploring why so many creators are turning to it. The DJI Mini 4K stands out as…
The new Hasselblad X2D II 100C arrived with incredible still photography features—but with absolutely no video. In 2025, that sounds almost shocking. Yet when you look closer, Hasselblad’s decision makes perfect sense.…
Introduction Nikon has long been a pillar of still photography. The company built a reputation on optical fidelity, robust bodies, and a culture of consistency that professionals trust. Cinema was a different…
The 2025 Emmy Awards have once again highlighted the tools behind television’s most cinematic moments. Looking across all 20 nominated productions, we see a fascinating balance between long-established champions like Sony and…
Olympus might be gearing up for one of the boldest moves in its history, stepping into the medium format camera market. Several rumors and whispers from industry insiders suggest that the legendary…
In recent discussions surrounding ARRI’s potential sale, the possibility of Canon acquiring the iconic camera brand has sparked a debate that could reshape the cinema industry. Canon is undoubtedly a powerhouse in…
Apple is quietly building a professional cinema camera, disguised as a future iPhone. Thanks to a series of exclusive YMCinema patent discoveries, we can now start seeing the bigger picture. And it…