DJI, which is the biggest drone manufacturer in the world, has been blacklisted by the U.S. Defense Department, due to a claimed ties to the Chinese military. DJI says it will challenge…
“There will be more versions of Avatar 2 than any movie in the history of movies”, said John Fithian, president, and CEO of the NATO (National Association of Theatre Owners). “We are…
It seems that Moore’s law is not relevant anymore. Starting March 2023, many TV sets (especially OLED and 8K) could be prohibited from being sold in the European Union due to high…
IMAX has published its strategic update, presenting the IMAX 1.0, IMAX 2.0, and IMAX 3.0. These are not cameras, but specific business approaches or strategic pathways. Let’s hover them so we can…
Kinefinity has announced a new codec/flavor of the acclaimed ProRes 4444, which is titled HE (High-Efficiency). This mode allows 50% less data with a marginal compromise on the quality of the image.…
The ASC releases its Expanded Second Edition of “Our First 100 Years” Book. The book includes exceptional historical photos and informative, inspiring stories illustrating the history of cinematography — with an eye…
Sony introduces the FX30 which is its latest edition to the Cinema Line. However, this time the sensor is not full-frame, but Super 35. Hence, the definition of the Cinema Line has…
IMAX has just acquired an artificial intelligence-based company called SSIMWAVE which is a leader in AI-driven video quality solutions for media and entertainment outlets. IMAX emphasizes that this acquisition marks a significant…
Nvidia has announced a new flagship series of its GeForce RTX GPU: 4080 and 4090. These GPUs incorporate a new architecture titled Ada Lovelace and contain dual, eighth-generation AV1 encoders to dramatically…
In an interview with Forbes, the Senior Vice President Head of Post at IMAX Corporation explained the logic behind developing four new IMAX cameras. “They will make for IMAX sequences with a…