Sony has just announced three new lenses in the FE full-frame lens mount: The FE 24mm F2.8 G, FE 40mm F2.5 G, and the FE 50mm F2.5 G—a trio of lenses that…
This new underwater drone will take your Sony Alpha 1 (or A7SIII) to shoot some epic 8K footage into the deep sea (1,000 meters underwater). Meet the Boxfish Luna. Boxfish Luna underwater…
A presentation published by the ISSCC (International Solid-State Circuits) shows the impressive semi-global shutter (~mechanical shutter) capabilities of the newly announced Sony Alpha 1 in video mode. It appears that there’re zero…
After the rumors on the streets and the announcement of a new Cinema Line camera, Sony is officially introducing the FX3 which it’s the most compact camera in the cinema lineup. Specs-wise,…
It seems that Sony has developed (and registered) a new cinema camera, defined as FX3. Although this camera has not officially announced yet, the rumors on the streets are valid. According to…
Sony announces its new mirrorless, the Alpha 1 (α1). The little beast can shoot 8K up to 30FPS and 4K 120FPS. The Alpha 1 is armed with a new 50.1-megapixel full-frame stacked…
It seems that it was just an announcement for the announcement. However, we all predicted it. Sony unveiled its FX6, which is an entry-level camera for its Cinema Line. The FX6 is…
Sony has just announced a successor to the “Alpha Female” program. The new program titled as Alpha Female+ offers more than $90,000 in total funding to help women filmmakers to break the…
Today, Sony announced the long-awaited addition to its acclaimed Alpha 7S full-frame mirrorless camera series — the Alpha 7S III. Moreover, at the same time, Atomos has announced the RAW recording at…
Today at Sony’s San Diego headquarters the Alpha a6400 has been revealed. You can call it a Sony’s next generation APC-C camera, or an entry-level mirrorless. Anyway, it’s not dedicated to professional…