Adobe goes full power with AI-generative content and utilizes its Firefly to fill the gaps in the timeline. This feature is called “Generative Extend,” and together with the implementation of FireFly inside Premiere Pro, it constitutes a lethal weapon for professional creators. In the next versions, AE (After Effect) will be obsolete.
Extending generative AI models
As stated by the company: “Adobe extended its family of generative AI models with the introduction of Firefly Video Model (beta), which enables creators to generate video from text and image prompts, extend video clips and smooth out transitions including deep integration into Premiere Pro. Adobe also announced the latest evolution of Firefly Image Model which generates images four times faster”. According to Adobe, FireFly is a story of success, allowing creators (?) To generate images and videos from text, without stealing others’ content. Here’s a recap of the Adobe MAX convention:
Generative Extend in Premiere Pro
The new invention titled “Generative Extend” aims to fill the gaps in the timeline. Every editor is well familiar with these gaps. Here is what Adobe has to say about this feature: “Generative Extend in Premiere Pro is now available in beta. It addresses a common and complex challenge in video editing. You can extend clips to cover gaps in footage, smooth out transitions, or hold on shots longer for perfectly timed edits. It extends both video and audio clips and is powered by the Adobe Firefly Video Model. Moreover, the Content Credentials are attached to all outputs” as Adobe says. We didn’t understand the last statement though. How those Content Credentials will be attached to the outputs? Adobe hasn’t elaborated on that further. And that would be the most essential part.
In the next Premiere Pro versions that will contain upgraded implementation of Firefly, the flagship VFX software After Effect will be a lot less needed. Hence, Adobe shoots itself in the foot, making AE obsolete in a couple of years.
Deep implementations of generative AI tools
- Additionally, Adobe summarizes the ‘advantages’ of deep implementation of Firefly features and technology inside Premiere Pro and beyond it. Explore below that list of those AI features, as well as other features like frame.io integration:
- Bring still shots or illustrations to life by transforming them into stunning live-action clips
- Designed to be safe for commercial use
- Rolling out in beta at firefly.Adobe.com
- Delivering new upgrades in Premiere Pro to unlock more creative time for busy editor
- New context-aware properties panels surface the most needed tools into a single convenient panel
- New Frame.io panel makes it easy to keep track of reviews and approvals
- Speedier performance including ProRes exports now up to 3x faster
- Brand new Color Management
- Fresh, new design that’s modern and more consistent
Final thoughts
Well, that’s sad. Let’s correct here. That would be a piece of good news for junior editors, but for the professional segment, especially VFX artists, it’s bad…very bad. With the implementation of Firefly right into the NLE’s timeline as Adobe did, comes a major cutoff for VFX artists’ work. In the next Premiere Pro versions that will contain upgraded implementation of Firefly, the flagship VFX software After Effect will be a lot less needed. Hence, Adobe shoots itself in the foot, making AE obsolete in a couple of years.
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Adobe-killing creativity and creatives in the name of commerce. A gift to the “good enough” crowd and the death of Art and Artists
I hardly believe this will be an AE killer. All they’ve introduced is a much needed use case for the AI tech, and plenty of video editors will appreciate this quality of life update. There have been plenty of times where I’ve been given footage that needed an extra few seconds, or an audio edit I’ve been working on where there wasn’t enough ambient room noise to stitch clips together in a seamless way. Sure, there are workarounds and 90% of cases won’t require an AE artist. But like generative expand in PS, extend will help us creatives get where we need quicker. Voice enhancer has already been a huge game-changer in my work over the past few months.
What I’m really looking forward to is when generative expand/fill is brought to Premiere for handheld footage. A little extra head room on that close-cropped interview? A blue sky instead of the clouds shot on the day? These new tools can’t come soon enough. And I’m very excited for what AI implementations there will be for AE in the next few years. Bring it on, Adobe!