The ARRI ALEXA SXT Plus just received a rare $50,000 Holiday discount on B&H. The camera that once anchored major productions now costs $25,000 instead of $75,000. This is one of those unusual price moments in the cinema world when a flagship tool becomes suddenly reachable for shooters who have always dreamed of joining the ARRI ecosystem.

A huge cinematic camera now within reach

It is unusual to see an ARRI body receive such a significant reduction. The ALEXA SXT Plus is still an elite cinema machine with a sensor that shaped the look of an entire decade of filmmaking. This price drop turns a high barrier of entry into a realistic opportunity for owner operators who want genuine ARRI color, ARRI highlight rolloff, and ARRI reliability in a studio ready form. This is the same generation of imaging used across major feature productions. It is not an entry device. It is a fully professional digital cinema body built to survive on serious sets. Seeing it at twenty five thousand dollars creates a moment that is both educational and surprising for the industry. 📦 See the ARRI ALEXA SXT Plus on B&H. 

Why such a dramatic reduction

This price shift fits perfectly with the direction we analyzed in ARRI Prosumer Cinema Camera Strategy. ARRI is preparing a broader and more flexible ecosystem that opens the door for new audiences who want the ARRI look without the traditional cost model. As ARRI moves forward with modern platforms and more accessible bodies, older flagship lines naturally drop. The SXT Plus was a premium tool in its time. Today ARRI is aligning its lineup with future models that appeal to a wider market. This does not reduce the value of the SXT image. It only reflects the company’s strategic pivot toward a prosumer friendly approach.

What makes the ALEXA SXT Plus still elite Even now, the SXT Plus remains a serious imaging platform. It delivers a cinematic feel that is difficult to replicate. The engineering depth of this generation keeps it relevant in real productions.

Key capabilities include:
• A Super 35 ARRI ALEV III CMOS sensor
• Up sampled three point two K to four K UHD
• Multiple anamorphic modes across four K, two point eight K, two point six K and two K
• Built in remote camera and lens control
• Four monitor outputs and three RS accessory ports
• Integrated tilt and roll sensors
• Wide color gamut with Rec two thousand twenty compatibility
• A full array of ARRIRAW and ProRes recording options
• A five to three hundred and fifty eight degree electronic rolling shutter
• An internal ND filter holder that simplifies set workflows

This is a package built for serious cinematography. Even at a reduced price, the SXT Plus carries the identity and reliability that define ARRI.

Why this matters for ARRI shooters

Owning an ARRI body changes the way a cinematographer works. The color science is predictable. The files are robust. The ergonomics are built around real set behavior. The SXT Plus still integrates smoothly with lenses, wireless systems, monitoring chains, and cinema accessories used across studios. For shooters who want to step into the ARRI world without committing to the high cost of current models, this discount is the closest thing to a bridge. Buying into ARRI is more than buying a camera. It is joining a visual philosophy that shaped modern filmmaking. The drop also signals something about the broader industry. High end cinema tools are entering a unique transition. Flagship cameras maintain their value through image quality and workflow stability, but new models change the market’s structure and push older top tier bodies into unprecedented price ranges. It is healthy for the industry and beneficial for independent filmmakers. More creators can now access the visual language that once was reserved for large productions.

Final thought

Holiday deals rarely include cameras of this level. Seeing the ALEXA SXT Plus at $25,000 is an unusual moment in this market. Whether used for narrative work, commercial sets or studio ownership, it remains one of the most respected digital cinema bodies ever built. For filmmakers who always wanted to shoot ARRI, this might be the most logical time to step in.

ARRI ALEXA SXT Plus Camera Body (LDS PL)

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