Adobe goes full power with AI-generative content and utilizes its Firefly to fill the gaps in the timeline. This feature is called “Generative Extend,” and together with the implementation of FireFly inside Premiere Pro, it constitutes a lethal weapon for professional creators. In the next versions, AE (After Effect) will be obsolete. 

Extending generative AI models

As stated by the company: “Adobe extended its family of generative AI models with the introduction of Firefly Video Model (beta), which enables creators to generate video from text and image prompts, extend video clips and smooth out transitions including deep integration into Premiere Pro. Adobe also announced the latest evolution of Firefly Image Model which generates images four times faster”. According to Adobe, FireFly is a story of success, allowing creators (?) To generate images and videos from text, without stealing others’ content. Here’s a recap of the Adobe MAX convention: 

Generative Extend in Premiere Pro

The new invention titled “Generative Extend” aims to fill the gaps in the timeline. Every editor is well familiar with these gaps. Here is what Adobe has to say about this feature: “Generative Extend in Premiere Pro is now available in beta. It addresses a common and complex challenge in video editing. You can extend clips to cover gaps in footage, smooth out transitions, or hold on shots longer for perfectly timed edits. It extends both video and audio clips and is powered by the Adobe Firefly Video Model. Moreover, the Content Credentials are attached to all outputs” as Adobe says. We didn’t understand the last statement though. How those Content Credentials will be attached to the outputs? Adobe hasn’t elaborated on that further. And that would be the most essential part.

In the next Premiere Pro versions that will contain upgraded implementation of Firefly, the flagship VFX software After Effect will be a lot less needed. Hence, Adobe shoots itself in the foot, making AE obsolete in a couple of years.

Deep implementations of generative AI tools

• Additionally, Adobe summarizes the ‘advantages’ of deep implementation of Firefly features and technology inside Premiere Pro and beyond it. Explore below that list of those AI features, as well as other features like frame.io integration:
• Bring still shots or illustrations to life by transforming them into stunning live-action clips
• Designed to be safe for commercial use
• Rolling out in beta at firefly.Adobe.com
• Delivering new upgrades in Premiere Pro to unlock more creative time for busy editor
• New context-aware properties panels surface the most needed tools into a single convenient panel
• New Frame.io panel makes it easy to keep track of reviews and approvals
• Speedier performance including ProRes exports now up to 3x faster
• Brand new Color Management
• Fresh, new design that’s modern and more consistent

Final thoughts

Well, that’s sad. Let’s correct here. That would be a piece of good news for junior editors, but for the professional segment, especially VFX artists, it’s bad…very bad. With the implementation of Firefly right into the NLE’s timeline as Adobe did, comes a major cutoff for VFX artists’ work. In the next Premiere Pro versions that will contain upgraded implementation of Firefly, the flagship VFX software After Effect will be a lot less needed. Hence, Adobe shoots itself in the foot, making AE obsolete in a couple of years.