The newest Cine lens from Irix is available to order. That’s the 21mm T1.5 full-frame lens that joins the FF Cine family (6 lenses total). The price of the lens is $1,295…
Have you wondered what’re the most rented cameras among videographers? Luckily, Lensrentals which is the largest online rental provider in the US has made a neat survey based on their data. The…
In an interview with Yomiuri Shimbun, Canon’s Chairman and CEO Fujio Mitarai stated that the DSLR flagship, EOS-1D X Mark III is actually Canon’s last DSLR. Mitarai confirmed that Canon will end…
The Indiegogo campaign of the SIRUI 50mm full-frame anamorphic lens was launched a week ago and has managed to accumulate more than $1,000,000. This anamorphic glass for large-format sensors is truly special…
Fujifilm has announced a major firmware update to its flagships, the GFX 100 cameras, that will unlock BRAW (Blackmagic RAW) capabilities from these medium format beasts. Read the company statement below. Fujinon…
The Sony FX6 and Panasonic BGH-1 have won the Red Dot Design Award. In fact, these are the only cinema cameras that took the prize. Among them, there’s a significant appearance of…
EISA (Expert Imaging and Sound Association) has announced its awards regarding products related to photography. Among the winners are cameras like Canon EOS R5, Nikon Z 6 Mark II, Fujifilm GFX 100S,…
What does it take to manufacture a high-end prestige piece of an imaging device, like Hasselblad cameras? Also, what makes those cameras so expensive? Let’s take a look inside the Hasselblad factory…
Those amazing underwater shots were taken at the Tokyo Olympics on the Sony Alpha cameras. For that, AP utilized a dedicated ‘Pool Housing’ apparatus that contained the Sony Alpha 1 and the…
In April 2018 Apple released ProRes RAW, which is built upon the same technology as other ProRes codecs but is directly applied to the raw data coming from the sensor. Most probably,…