Apple has finally released the first version of its flagship codec ProRes RAW, to be supported on the Windows system. This beta version (1.0) enables playback of ProRes RAW and ProRes RAW…
Apple has revealed its intentions. The Mac Pro Afterburner is dedicated to accelerating only Apple ProRes and ProRes RAW codecs. RED shooters are disappointed. Read more on Apple’s most mysterious card down…
Atomos announces (finally) the new switching FREE update for their Shogun 7 HDR monitor-recorder. Plus an interesting ProRes RAW case-study that demonstrates the power of the Shogun 7 in low budget feature…
Big news for Windows users who work with Apple ProRes. The latest update of Adobe Pro Video Apps (Adobe Premiere Pro CC, Media Encoder, After Effects) allows you to export Apple ProRes…
Blackmagic Design admits that Blackmagic RAW is one of their biggest announcement yet. Indeed they are very proud with this new (and dramatic) technology. Read below to explore more about this codec…
The term flagship once conjured images of groundbreaking innovation, jaw-dropping performance, and a bold statement about the future of technology. For decades, the camera industry reserved this label for models that represented…
As Hollywood faces its greatest challenge to date—an audience drawn to streaming and empowered by ever-advancing technology—the cinematic landscape is undergoing a transformation unlike anything in its history. Artificial Intelligence (AI), democratized…
A few hours after the introduction of the M4 Mac mini, Apple announced the new MacBook Pro armed with the powerful M4 chips. With an advanced 12MP Center Stage camera, Thunderbolt 5…
Let’s explore the potential for Apple to implement larger sensors in future iPhone models, a move that could significantly enhance the camera’s capabilities for professional content creators and filmmakers. While recent iPhone…
Adobe goes full power with AI-generative content and utilizes its Firefly to fill the gaps in the timeline. This feature is called “Generative Extend,” and together with the implementation of FireFly inside…