A new ultra-over-priced camera has been announced — Phase One XC is a medium format camera that is armed with a Sony 151MP sensor (53,4x40mm). The camera lacks video features. However, it has an unconventional price tag of $62,500. Will you buy it?
Phase One is a Danish company specializing in high-end digital photography equipment and software. It manufactures open platform-based medium format camera systems and solutions. Its RAW processing software, Capture One, supports many DSLRs beside their backs. Phase One camera system is designed to be mainly utilized for geospatial, cultural heritage, and bespoke photography applications. Phase One claims to provide the world’s highest image quality in terms of resolution, dynamic range, color fidelity, and geometric accuracy. “As such, we have grown to become the leading provider of high-end imaging technology across many business segments” the company states.
It needs to be noted that phase One is NOT specialized in video. Its cameras lack any video features. However, we’ve decided to report about this camera since it leads to an interesting debate. Anyway, Phase One cameras are used by top-notch photographers for their high-resolution prints. Watch the video below that explains this very well:
XC medium-format camera
Yesterday, Phase One presented a new medium-format camera titled XC. “With its straightforward and travel-friendly design, the XC camera takes you anywhere and captures anything. The XC Camera equips you with the instrument necessary to explore and the unparalleled image quality to inspire” the company says and adds that the Phase One XC was designed for convenience, as this model is Phase One’s most compact digitally integrated camera to date. Phase One XC utilizes the Sony 151 MP sensor (53,4x40mm) in both versions: Color and Monochrome! And now for the most important part: The price is $62,500! But let’s talk about it later on.
Compactness & simplicity
“We’ve designed the XC Camera to be a companion camera,” said Drew Altdoerffer, VP of Digitization, Phase One. “With its compact size, operational simplicity, and super wide angle of view, the XC Camera can be always by your side and at the ready. You can carry the camera anywhere to capture anything at any time, recording inspiration as it strikes.” The XC Camera combines Phase One’s IQ4 150MP power and performance (built on a true full-frame medium format digital sensor of the highest quality) with a fully integrated Rodenstock HR Digaron-S 23mm f/5.6 lens. “The compelling thing about the XC is that all I have to do is reach into my equipment rack and pack it into the smallest of bags, and I’m ready for any photographic adventure,” said Thomas Biasotto, Professional Photographer, Alpinist, and Author, in the press release.
- The XC Camera has been built exclusively for the Phase One IQ4 150MP (or IQ4 150 MP Achromatic) – featuring the Infinity Platform, supporting innovation, and evolving technology. It offers elegant ergonomics and straightforward controls.
- The XC Camera includes an integrated Rodenstock HR Digaron-S 23mm f/5.6 manufactured by Phase One’s strategic partner Rodenstock. Integrated with the X-Shutter — an intelligently controlled electromagnetic shutter — born from Phase One’s Geospatial applications.
- The Manufacturer’s Suggested Retail Price for the XC Camera is $62,490. It is sold with a 5-year limited warranty, including unlimited lens actuation for the warranty period.
Check out the specs below:
That’s the question that needs to be asked: Who will buy it? Phase Ons XC owns the same 150MP Sony sensor implemented in much more affordable options. Hasselblad medium-format cameras use the same sensor implemented in a much more affordable mirrorless body and with a lot of features added, including videos (in some cases). For instance, Hasselblad H6D-100c which is a flagship model, although it has its own cons, costs half the price. There’s the X2D 100C model as well which sells pretty well for $8,200 but without video capabilities (like the Phase One XC). Furthermore, Fujifilm races for the medium format as well but with decent video capabilities and with a fraction of the price. There’s the GFX 100 which became the first medium format camera to shoot raw (price: $6,500), and its more compact version — the Fujifilm GFX 100S that incorporates this huge sensor inside a tiny body. All of these are very capable medium format cameras with some impressive video features (especially the Fujifilm models). For top-notch photographers, there’re the Hasselblads. And again, all of them have the same sensor, the same resolution, more features, the same high-end photo imagery, and a fraction of the price. Hence, why should/would anyone buy the Phase One XC? Feel free to answer that.