Can the Apple Vision Pro be Utilized on a Professional Movie Set?
Can the Apple Vision Pro be Utilized on a Professional Movie Set?

Can the Apple Vision Pro be Utilized in Moviemaking?

2024-04-04
1 min read

Yet another interesting experiment was conducted by Michael Cioni from Strada. This time, the guys at Strada are trying to figure out how camera assistants can utilize the Apple Vision Pro (AVP) in professional moviemaking and deal with missions like pulling focus and controlling the cinema lens. 

Filmmaking with the Apple Vision Pro. Picture: Strada
Filmmaking with the Apple Vision Pro. Picture: Strada

Welcome to the era of modern production

Strada wants to prove a point here. That future productions will be assembled by software rather than expensive equipment. The power of software applications is greater than hardware. However, you still need hardware to utilize applications. For instance, the use of AVP (Apple Vision Pro) on a professional movie set. In the previous episode, the iPhone 15 Pro was paired with a true anamorphic lens (Atlas Mercury) to output professional images in a professional film set. Now, the guys at Strada want to fit in the AVP and connect it to the iPhone together with the Blackmagic Camera app in order to unleash moviemaking synergy. Hence, they gave a professional focus puller (1AC) to try out the AVP in an actual set.

Filmmaking with the Apple Vision Pro. Picture: Strada
Filmmaking with the Apple Vision Pro. Picture: Strada
Filmmaking with the Apple Vision Pro. Picture: Strada
Filmmaking with the Apple Vision Pro. Picture: Strada
Filmmaking with the Apple Vision Pro. Picture: Strada
Filmmaking with the Apple Vision Pro. Picture: Strada

AVP to pull focus

The AVP has almost all the necessary capabilities to pull focus. For instance: Monitor access, high-quality monitor (ultra-high resolution and skyrocketing brightness), wireless connection, monitor mobility, camera metadata (via the Blackmagic Camera app), wireless lens control, and high mobility. Those characterizations are essential in the process of professional focus pulling, and the AVP delivers those. Hence, the AVP is an ideal tool for focus pulling(?) Well, not so fast. The AVP has tremendous advantages like virtual screen location and enhanced spatial capabilities that allow to application of augmented reality which may assist on a movie set. Nevertheless, the AVP has also disadvantages and limitations. For example, the eyepiece is heavy, and it isolates the focus puller from the environment and team. That may be a deal breaker since moviemaking is teamwork per definition. Because of that, it will take some time till AVP will be used in a professional film set by camera operators and first ACs. However, it’s a cool experiment. Watch it below:

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Yossy is a filmmaker who specializes mainly in action sports cinematography. Yossy also lectures about the art of independent filmmaking in leading educational institutes, academic programs, and festivals, and his independent films have garnered international awards and recognition.
Yossy is the founder of Y.M.Cinema Magazine.

2 Comments

  1. Wow. You guys never miss a beat when it comes to crapping on someone’s parade with nonsensical BS, hm? So you’ve actually WORN the VP that you can claim “… the eyepiece is heavy”? Really? Funny then that I HAVE worn it and worn it for literally HOURS and have no issue with the weight whatsoever. Go figure! Let’s just parrot unsubstantiated internet blather and sell it as knowledge, or how does that work? But sure, depending on the strap used, head size, and other criteria, some people may or may not find it more strenuous. But to sell it as some UNIVERSAL fact? Oh please. Are you really that desperate to run your usual anti-Apple shtick?

    And then, after (supposedly) watching the video you ACTUALLY write “… and it isolates the focus puller from the environment and team.” LOL! Are you serious?? Which part of the video points to ANYTHING in that regard? More like the exact OPPOSITE! She was taking care of all her “team” duties while WEARING the VP the entire time. So what tf are you even going on about??

    You might want to re-watch the last 1-2 minutes. They were clearly aimed directly AT YOU. 🤦🏼‍♂️

  2. I also wear a avp pretty much all day, connect to my studio and edit on on giant monitor. Just like pulling focus you can so clearly see critical focus without zooming in or out or wondering if a t1.0 lens on arri65 has the correct focus plane or it’s one mm off. Spatial video is also going to be huge in the near future, not sure why you’ve seem to become a technophobe for this one piece of technology but you takes are pretty lame

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