ALEXA Archives - Y.M.Cinema Magazine

ARRI Wants to Become a Consumer Brand

by

2026-09-29

News

4 mins read

For most filmmakers, ARRI has always been a brand they use rather than a brand they own. ALEXA cameras sit at the top of the professional cinema market, commonly purchased by rental…

ARRI Reaffirms Its Future. And Why It Is Choosing to Be Rolex, Not Apple

by

YMCinema

2025-12-16

News

3 mins read

ARRI has issued a clear public message about its future. The company says it will continue to deliver cutting edge technology and premium services without restrictions, while remaining fully committed to its…

Should ARRI Focus On Prosumer Cinema Cameras?

by

YMCinema

2025-12-02

Discuss

7 mins read

ARRI stands at a defining moment in its history. The company that shaped the visual language of modern cinema now faces an industry landscape that has moved far beyond the traditional studio…

URSA Cine 12K Might Become the Main Competitor for ARRI ALEXA and Sony VENICE

by

YMCinema

2024-09-30

Discuss

2 mins read

The Blackmagic URSA Cine 12K ($17,435 on Amazon) can (and will) give a fight to top-notch cinema cameras like RED V-Raptor, Sony VENICE, and ARRI ALEXA. And it will win this fight…

Onsemi: “We developed the customized high-end CMOS sensor for ARRI’s ALEXA 35 camera”

by

YMCinema

2022-09-14

News

3 mins read

Onsemi has just released a press release regarding the new sensor of the ARRI ALEXA 35. Onsemi declares that it has developed the new ALEV 4 sensor. Onsemi has been developing these…

Looking Back: The ARRI ALEXA M

by

YMCinema

2022-04-26

Educate

3 mins read

In this article we allow ourselves to look back at a very special camera announced more than a decade ago – The ARRI ALEXA M. With all the new cameras introduced lately…

“Large Format Look”: There’s No Such Thing!

by

YMCinema

2022-04-04

Educate

6 mins read

In this article, we’re contradicting almost everything we said and thought about the ‘Large Format Look’, at least regarding the connection between sensor size and depth of field. Factors affected like shallower…

Large Format Cinematography: The New Standard?

Large Format Cinematography as the New Standard. Obsolescence of S35?

by

YMCinema

2022-03-30

Discuss

4 mins read

The DCS (Digital Cinema Society) has released another great episode called “DCS Large Sensor Cinematography”. The section tries to address the benefits, aesthetic and technical differences, as well as the challenges of…

Onsemi Thanks ARRI for Winning an Emmy on CMOS Sensors Technology

Onsemi Thanks ARRI for Winning an Emmy for its CMOS Technology

by

YMCinema

2021-11-08

News

2 mins read

Onsemi and ARRI have long term relationship and partnership regarding the outstanding ALEV sensors. A few days ago, Onsemi (aka ON-Semiconductor) was awarded an Emmy for Technology and Engineering by the National…

The ARRI ALEXA LF. Mortal Kombat BTS. Picture: Warner Bros. Pictures

Mortal Kombat BTS Released: Shot on ALEXA LF Paired With Panavision Anamorphic Lenses

by

YMCinema

2021-04-06

News

1 min read

Warner Bros. Pictures has released the BTS featurette of its Mortal Kombat. Directed by Simon McQuoid and shot by Germain McMicking on the ARRI ALEXA LF and Mini LF, paired with Panavision…

ALEXA

ARRI Wants to Become a Consumer Brand

ARRI Reaffirms Its Future. And Why It Is Choosing to Be Rolex, Not Apple

Should ARRI Focus On Prosumer Cinema Cameras?

URSA Cine 12K Might Become the Main Competitor for ARRI ALEXA and Sony VENICE

Onsemi: “We developed the customized high-end CMOS sensor for ARRI’s ALEXA 35 camera”

Looking Back: The ARRI ALEXA M

“Large Format Look”: There’s No Such Thing!

Large Format Cinematography as the New Standard. Obsolescence of S35?

Onsemi Thanks ARRI for Winning an Emmy for its CMOS Technology

Mortal Kombat BTS Released: Shot on ALEXA LF Paired With Panavision Anamorphic Lenses

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