ARRI has released a short teaser showing a rig environment with a small tag labeled “MAX” and a clear message focused on speed and power. The image does not point to a…
Sony’s latest G Master release — the FE 50-150mm F2 GM — arrives with serious ambitions. A fast-aperture, mid-to-long telephoto zoom with internal zooming and state-of-the-art autofocus, it’s clearly aimed at professionals…
A company called ‘Great Joy’ has introduced an affordable full-frame anamorphic lens out of the blue. The lens is named like the company’s name (…’ Great Joy’) and it offers a 1.33X…
Canon has filed a quite intriguing patent, deals with the facilitation (or complexity) of the focus pulling (and zoom) actions. Canon wants you to focus by circulating with your finger on a…
Sony has just announced the 60th lens in the E-Mount lineup, the new FE 50mm F1.2 G Master lens. This full-frame glass holds precise and fast optics, enhanced autofocus, and tracking capabilities,…
This anamorphic marvel is available for pre-order. The SIRUI 50mm f/1.8 Anamorphic 1.33x lens is shipping. The Indiegogo campaign comes to fruition and offers you this $700 anamorphic lens that will help…
Based on a new patent application, it seems that Canon is working on a new mount design. The new mount is similar to the other Canon’s mounts. What’s it for? The patent…