The third chapter of Dune finally puts celluloid at the center. A new cinematographer who loves film is in. IMAX sequences are planned. The result could be the most beautiful trip to…
Christopher Nolan’s upcoming ultra-epic project is rewriting the rules of cinema marketing again. IMAX has officially opened ticket sales for The Odyssey in its iconic 70mm format, a full year ahead of…
The new Formula 1 movie is pushing the boundaries of cinema like never before, and it’s not just the fast-paced racing sequences that are grabbing attention—it’s the innovative use of technology behind…
Cinematographer Autumn Durald Arkapaw has quietly made history. With Sinners, directed by Ryan Coogler, she became the first woman to shoot a feature film on IMAX and 65mm film. While the milestone…
A few days ago, we went to see Mission: Impossible in the IMAX (of course—it’s a no-brainer when it comes to action spectacle), and just before the feature presentation, the trailer for…
As digital continues to define much of contemporary filmmaking, a quieter development is taking shape in the analog world. Losito, known for its commitment to film-based imaging, has unveiled a set of…
When IMAX CEO Rich Gelfond publicly announced that Christopher Nolan’s highly anticipated film The Odyssey would be the first feature shot entirely on IMAX film cameras, the industry took notice. But Gelfond…
The much-anticipated Formula 1 movie directed by Joseph Kosinski continues to generate massive buzz—not only because of its thrilling racing sequences and IMAX-first approach—but also due to the groundbreaking camera technology used…
The cinema camera world is buzzing with two major contenders vying for dominance in the affordable medium format battlefield: FUJIFILM’s GFX ETERNA and Blackmagic Design’s URSA Cine 17K 65. While both promise…
Just now, IMAX delivered a powerful first look at Superman (2025), the highly anticipated reboot directed by James Gunn. The newly released sneak peek not only introduces us to David Corenswet’s Man…