OpenAI’s text-to-video revolutionizing product, Sora, has been tested by acclaimed filmmakers and content creators. The results are – Wow. Watch below their Sora’s videos and read their opinion about it.

OpenAI approaching filmmakers

As OpenAI stated before when introducing Sora: “We are also granting access to a number of visual artists, designers, and filmmakers to gain feedback on how to advance the model to be most helpful for creative professionals. We’re sharing our research progress early to start working with and getting feedback from people outside of OpenAI and to give the public a sense of what AI capabilities are on the horizon. Furthermore, we’ll be engaging policymakers, educators, and artists around the world to understand their concerns and to identify positive use cases for this new technology”. As promised, OpenAI has released seven more videos on Sora by professional artists, or should we say, created by Sora and the professional artists wrote the prompt. Explore below the results and feedback (unfortunately, the prompts were not described):

Multimedia production company: “As great as Sora is at generating things that appear real, what excites us is its ability to make things that are totally surreal. A new era of abstract expressionism. People from all over the world with stories ready to burst out of their chests finally have the opportunity to show the world what’s inside”.

As great as Sora is at generating things that appear real, what excites us is its ability to make things that are totally surreal. A new era of abstract expressionism.

Filmmaker who garnered 19 Vimeo Staff Picks: “Working with Sora is the first time I’ve felt unchained as a filmmaker. Not restricted by time, money, or other people’s permission, I can ideate and experiment in bold and exciting ways. Sora is at its most powerful when you’re not replicating the old but bringing to life new and impossible ideas we would have otherwise never had the opportunity to see”.

Working with Sora is the first time I’ve felt unchained as a filmmaker. Not restricted by time, money, or other people’s permission.

Emmy-nominated creative director: “I’m one of those creatives that think in motion, so when I’m in Sora it really feels like I can bring any idea to life”.

Musician and creative activist: “Being able to build and iterate on cinematic visuals this intuitively has opened up categorically new lanes of artistry to me…I truly cannot wait to see what other forms of storytelling will come into reach with the future of these tools”.

Creative director:  “Sora has opened up the potential to bring to life ideas I’ve had for years, ideas that were previously technically impossible. The ability to rapidly conceptualize at such a high level of quality is not only challenging my creative process but also helping me evolve in storytelling. It’s enabling me to translate my imagination with fewer technical constraints”.

Now I have a much easier way of prototyping the ideas before I fully build out the 3-D characters to place in spatial computers.

Digital AR/XR artist: “For a long time I’ve been making augmented reality hybrid creatures that I think would be fun combinations in my head. Now I have a much easier way of prototyping the ideas before I fully build out the 3-D characters to place in spatial computers.”

Sculptor: “My experience of using Sora was as a starting point to develop 3D sculpture. My thoughts drifted towards exploring the realm of photogrammetry and its potential applications to sculpture. The prospect of transforming video into 3D models intrigued me, as it hinted at propelling the AI system beyond its initial scope”.

How do you think this is going to affect the filmmaking industry?