Amazon Prime Big Deal Days is putting a broad selection of Sony E-mount lenses on sale, including G Master primes, professional full-frame zooms, compact G lenses, macro glass, and APS-C options. Discounts reach 25%, with several of Sony’s more recent lenses also included rather than just older inventory. For Sony shooters considering a lens upgrade, these are the most relevant deals currently listed on Amazon. A lens discount party! 

The Prime Big Deal Days lenses

Sony E 70-350mm F4.5-6.3 G OSS — $898, 25% Off

The largest percentage discount in the group is on Sony’s APS-C 70-350mm G OSS, reduced from $1,199.99 to $898. On an APS-C body, the lens provides a field of view equivalent to roughly 105-525mm, making it particularly useful for wildlife, sports, travel, and other situations where reach matters. Optical stabilization is built in, which is especially useful at the long end of the range. See the Sony E 70-350mm F4.5-6.3 G OSS ($898 on Amazon) on Amazon. 

Sony FE 24-70mm F2.8 GM — $1,498, 17% Off

Sony’s original 24-70mm F2.8 GM is currently listed at $1,498, down from a typical price of $1,798. This is the first-generation G Master version rather than the newer GM II, an important distinction for buyers. Even so, it remains a constant-aperture professional standard zoom covering one of the most useful focal ranges for documentary, events, interviews, and general production. See the Sony FE 24-70mm F2.8 GM ($1,498 on Amazon) on Amazon. 

Sony FE 50mm F1.4 GM — $1,198, 17% Off

The FE 50mm F1.4 GM drops from $1,449.99 to $1,198. This is one of the more compelling premium prime deals in the sale, particularly for shooters looking for a fast normal lens without moving to the larger and more expensive 50mm F1.2 GM. Its F1.4 aperture makes it suitable for low-light work, shallow depth of field, interviews, and narrative shooting. See the Sony FE 50mm F1.4 GM ($1,198 on Amazon) on Amazon. 

Sony FE 16-25mm F2.8 G — $1,198, 14% Off

Sony’s compact 16-25mm F2.8 G is currently $1,198, down from $1,399.99. It is one of Sony’s newer compact full-frame zooms and combines a constant F2.8 aperture with a relatively lightweight design. For video shooters using gimbals or compact rigs, that combination may be more useful than the wider range of a heavier traditional zoom. See the Sony FE 16-25mm F2.8 G ($1,198 on Amazon) on Amazon. 

Sony FE 35mm F1.4 GM — $1,298, 13% Off

The FE 35mm F1.4 GM is down from $1,498 to $1,298. The 35mm focal length remains one of the most versatile options for full-frame video and stills, sitting between the wider environmental look of a 24mm and the more neutral perspective of a 50mm. The fast F1.4 aperture also makes it useful for available-light shooting. See the Sony FE 35mm F1.4 GM ($1,298 on Amazon) on Amazon. 

Sony FE 35mm F1.8 — $698, 13% Off

For buyers who do not need G Master construction or an F1.4 aperture, Sony’s FE 35mm F1.8 is reduced to $698 from $798. It is smaller, lighter, and substantially less expensive than the 35mm F1.4 GM while retaining the same broadly useful focal length. See the Sony FE 35mm F1.8 on Amazon. 

Sony FE 20-70mm F4 G — $1,098, 12% Off

The FE 20-70mm F4 G is currently listed at $1,098, down from $1,249.99. Its unusually wide 20mm starting point is what separates it from conventional 24-70mm zooms. That extra width can be useful for handheld video, travel, interiors, gimbal work, and situations where stepping backward is not possible. See the Sony FE 20-70mm F4 G on Amazon. 

Sony E PZ 18-105mm F4 G OSS — $748, 12% Off

Sony’s APS-C 18-105mm F4 G OSS power zoom is down to $748 from $848. The combination of a constant F4 aperture, built-in stabilization, and electronic zoom control has made this lens a long-running option for APS-C video users. Its equivalent field of view is approximately 27-157.5mm. See the Sony E PZ 18-105mm F4 G OSS on Amazon. 

Sony FE PZ 16-35mm F4 G — $1,198, 11% Off

The FE PZ 16-35mm F4 G is reduced to $1,198 from $1,349.99. Its power zoom system is particularly relevant for video production, where electronically controlled zoom moves can be more useful than traditional manual zoom operation. It is also relatively compact for a full-frame wide-angle zoom. See the Sony FE PZ 16-35mm F4 G on Amazon. 

Sony E 15mm F1.4 G — $848, 11% Off

The APS-C Sony E 15mm F1.4 G is currently $848, down from $949.99. On APS-C, it provides an approximately 22.5mm-equivalent field of view. The combination of a wide perspective and F1.4 aperture makes it useful for handheld video, low-light work, environmental coverage, and compact APS-C rigs. See the Sony E 15mm F1.4 G on Amazon. 

Sony FE 85mm F1.4 GM II — $1,748, 10% Off

The newer FE 85mm F1.4 GM II is reduced from $1,948 to $1,748. This is one of the more notable deals because it applies to a current-generation G Master lens rather than an older model being cleared out. The 85mm F1.4 format remains a standard choice for portraits, interviews, close-ups, and compressed perspectives. See the Sony FE 85mm F1.4 GM II on Amazon. 

Sony FE 20mm F1.8 G — $898, 10% Off

Sony’s FE 20mm F1.8 G is down from $998 to $898. It remains an attractive option for shooters who want an ultra-wide full-frame prime without moving to Sony’s more expensive G Master alternatives. The F1.8 aperture also makes it practical for low-light interiors and astrophotography. See the Sony FE 20mm F1.8 G on Amazon. 

Sony FE 90mm F2.8 Macro G OSS — $948, 10% Off

The FE 90mm F2.8 Macro G OSS is currently $948, down from $1,048. Beyond conventional macro photography, a 90mm macro can be particularly useful for product shots, inserts, detail work, tabletop production, and controlled close-ups. See the Sony FE 90mm F2.8 Macro G OSS on Amazon. 

Sony FE 24-50mm F2.8 G — $1,198, 8% Off

Sony’s compact FE 24-50mm F2.8 G is reduced to $1,198 from $1,299.99. It gives up some telephoto reach compared with a 24-70mm but gains a smaller form factor while maintaining a constant F2.8 aperture. That makes it particularly relevant to compact full-frame and gimbal setups. See the Sony FE 24-50mm F2.8 G on Amazon. 

Sony FE 70-200mm F4 Macro G OSS II — $1,598, 6% Off

The second-generation 70-200mm F4 Macro G OSS II is reduced from $1,698 to $1,598. The discount is relatively modest, but this is a current-generation lens with close-focusing capability, optical stabilization, and a professional telephoto range. See the Sony FE 70-200mm F4 Macro G OSS II on Amazon. 

Sony FE 14mm F1.8 GM — $1,598, 6% Off

Sony’s FE 14mm F1.8 GM is now $1,598, down from $1,698. This is a specialist ultra-wide prime aimed at applications including architecture, landscapes, astrophotography, and highly immersive wide-angle video. See the Sony FE 14mm F1.8 GM on Amazon. 

Sony FE 24mm F1.4 GM — $1,498, 6% Off

The FE 24mm F1.4 GM is reduced to $1,498 from $1,599.99. It remains one of Sony’s premium fast wide-angle primes and is suitable for low-light documentary work, environmental portraits, interiors, and narrative filmmaking. See the Sony FE 24mm F1.4 GM on Amazon. 

Sony FE 40mm F2.5 G — $748, 6% Off

Sony’s compact FE 40mm F2.5 G drops from $799.99 to $748. Its appeal is primarily size and portability. The 40mm focal length sits between traditional 35mm and 50mm options and can work well as a compact everyday lens. See the Sony FE 40mm F2.5 G on Amazon. 

Sony FE 24mm F2.8 G — $748, 6% Off

The FE 24mm F2.8 G is also currently $748, reduced from $799.99. Like the 40mm F2.5 G, it prioritizes portability and compact system size rather than maximum aperture. See the Sony FE 24mm F2.8 G on Amazon. 

Sony FE 50mm F1.8 — $198

Sony’s entry-level FE 50mm F1.8 is listed at $198. Amazon is not showing the same conventional Prime Big Deal Days percentage reduction visible on most of the other lenses, so this one should be treated separately from the main discounted lineup. It remains the lowest-cost full-frame prime in this group. See the Sony FE 50mm F1.8 on Amazon. 

Which deals stand out?

For full-frame users, the 50mm F1.4 GM at $1,198, 35mm F1.4 GM at $1,298, and 20-70mm F4 G at $1,098 are among the more interesting combinations of discount and practical utility. The 85mm F1.4 GM II at $1,748 is also notable because it is a newer-generation G Master lens. For APS-C users, the 70-350mm G OSS at $898 carries the largest discount in the entire group, while the 15mm F1.4 G and 18-105mm F4 G OSS provide more video-oriented options. The important point is that this Prime Big Deal Days selection is not limited to older Sony glass. Several current G and G Master lenses are included alongside established models, giving E-mount users a fairly broad range of discounted options across wide-angle, standard, telephoto, macro, and APS-C categories.

Prices and availability can change during Amazon promotional events.