Bloomberg reports that Adobe wants to buy your video to train its AI text-to-video generator. The price that Adobe offers is around $3 per minute. And that’s Hilarious!
Adobe: Your video is worth $3 per minute
Let’s suppose you invest a ton of time, money, and passion, utilizing your expertise to create a professionally-looking video piece. And then, Adobe is training on it. However, Adobe is not like any other AI model thief (OpenAI anybody?) which means taking your video and training on it for its AI text-to-video generator. Adobe wants to pay you for that. How much? $3 per minute! Wow. Pathetic! As stated by Bloomberg (no official comment from Adobe): “The software company is offering its network of photographers and artists $120 to submit videos of people engaged in everyday actions such as walking or expressing emotions including joy and anger, according to documents seen by Bloomberg. The company wrote that the goal is to source assets for artificial intelligence training”.
There are a lot of thieves out there
In the past year, a solid amount of text-to-video generators have been invented. Sora is not alone here anymore. It looks like every AI developer wants to start training, not gym training, to take someone else’s art form and translate it into a cool video. The problem is that to create an actual story from text-to-video generators, an ‘artist’ must work overtime to edit it and assemble the footage to something logical (check out Sora’s case study). Hence, those text-to-video AI generators are just for fun and that’s it.
As Bloomberg explains: “Over the past year, Adobe has focused on adding generative AI features to its portfolio of software for creative professionals, including Photoshop and Illustrator. The company has released tools that use text to produce images and illustrations that have been used billions of times. Still, OpenAI’s demonstration of its video-generation model Sora reignited fears among investors that the new technology could disrupt the longtime creative software leader. Adobe has said it’s working on video-generation technology, with plans to discuss more about it later this year”.
Adobe wants particular shots
Furthermore, Bloomberg reports: “Adobe is requesting more than 100 short clips of people engaged in actions and showing emotions as well as simple anatomy shots of feet, hands or eyes. The company also wants video of people “interacting with objects” such as smartphones or fitness equipment. It cautions against providing copyrighted material, nudity, or other ‘offensive content’. Pay for the submission works out, on average, to about $2.62 per minute of submitted video, although it could be about $7.25 per minute”. Hilarious. Adobe hasn’t commented on this.
